E-Commerce
Flexfit Nu
Flexfit is one of the world’s largest manufacturers of custom headwear, specifically branded and promotional baseball caps.
Project Type:
UX/UI Design
Branding
Client:
Flexfit Nu
E-Commerce
Flexfit Nu
Introduction
Flexfit launched a new branch of their business model called Flexfit Nu, designed to be the future of premium headwear. But what’s a perfect ball cap without some sleek promotional landing pages?
The Challenge
Flexfit was well-known for their premium and customizable caps, but they didn’t want to limit themselves to one value proposition. We wanted to help them define a new brand that tapped into the culture of luxury headwear. The main draws for Flexfit Nu were enhanced ActiveGuard™ and Cool & Dry technology — fairly new clothing innovations. To construct a visual identity that matched the product, we decided that movement-heavy landing pages were our best bet.
The Challenge
Flexfit was well-known for their premium and customizable caps, but they didn’t want to limit themselves to one value proposition. We wanted to help them define a new brand that tapped into the culture of luxury headwear. The main draws for Flexfit Nu were enhanced ActiveGuard™ and Cool & Dry technology — fairly new clothing innovations. To construct a visual identity that matched the product, we decided that movement-heavy landing pages were our best bet.
Featured Challenge
Featured Challenge
Featured Challenge
Featured Challenge
The Solution
To meet in the middle of style and technology, we spent most of our time researching advanced tech for everyday products. We drew inspiration from e-commerce innovators such as Apple, Cowboy Cruiser, and Opal C1. We studied the nuances in different animation styles such as smooth scrolling, image fades, and 360° product videos. Then, we strategized ways to apply lively interactions that didn’t distract users from the product.
Research
We started with gathering inspiration from leading tech companies. By studying their websites, we identified design motifs that matched Flexfit Nu’s positioning.
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We leaned on neutral colors to avoid visual competition with products. Then, we combined them with bold and light blues as our accent colors.
Hifi Design
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Storyboard
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To keep the caps front and center, we relied on large, detailed product shots and videos incorporating 360° animations and subtle image fades.
To keep the caps front and center, we relied on large, detailed product shots and videos incorporating 360° animations and subtle image fades.
Animations
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Solution List
Featured Solution
The
Deliverables
A dynamic landing page showcasing every angle of Flexfit Nu — literally AND metaphorically. Our 360° product animations captured the comfortability and refinement of Flexfit’s ball caps, while the messaging effortlessly tapped into the culture of premium headwear.
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The Deliverables
A dynamic landing page showcasing every angle of Flexfit Nu — literally AND metaphorically. Our 360° product animations captured the comfortability and refinement of Flexfit’s ball caps, while the messaging effortlessly tapped into the culture of premium headwear.
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Research tech verticals for visual inspiration and interaction patterns.
Sketch storyboards to demonstrate content layout and user flows.
Design minimalist backgrounds that highlight product shots.
Implement smooth animations and 360° product videos.
Flexfit Nu needed a website that took their brand in a more modern direction. It’s not enough to just sell quality products, it’s about targeting a niche market and activating their curiosity with compelling visuals. We had to meet in the middle of style and technology with our design, utilizing trending UX elements to highlight key features and simplify shopping. With our tech-inspired e-commerce experience, we created an online store that will feel cutting-edge for years to come.
Client Testimonials
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