How to Drive Leads to Your Website with Design
22 August 2017
There is a lot you can do to drive traffic to your B2B website: on-page search engine optimization (SEO), promoting it on social media channels, search engine marketing (SEM), display ads, direct mailers, and email campaigns, just to name a few.However, what good is all that great visitor traffic if your website if you aren’t getting any new leads?While the purpose of a website is not solely to drive leads, it’s often the most tangible ROI of any B2B website. For this very reason, it’s critical that any B2B firm’s website design is maximized for lead generation. Below are six tips to start driving more website leads.