American Express’s established prestige with TrueCar’s
certified prices required a landing page that personified a
trusted industry expert. Someone with a simple smile and
exactly all the data you need to be displayed in an easy to
read layout. A car is no small banana, but the focus was to
make sure that with this portal it wasn’t a blind leap.

All of TrueCar’s dynamic features were available through the portal.



Data gathered from
certified and
real dealerships.

We also created email campaigns
and subpages that provided
additional information
to help buyers make
informed decisions.