Web Colors 101

March 29, 2018 - Posted by: CreateApe

Color is known to be a significant determinant for both website trust and satisfaction. Color has the potential to communicate meaning to the user and influence their perception through the priming effect, how the exposure to one stimulus influences the way we will respond to another stimulus. In that way the exposure to a certain color can influence the visitor’s reaction towards the site in a carryover effect, meaning that the emotional reaction towards a color can be translated into a positive or negative interaction with the website.

Color Psychology

Perhaps you think the color of your website should reflect your personality. But if you don’t take color psychology into account, you’re missing a valuable opportunity to brand your ecommerce store effectively and drive customer engagement. Here’s the (generalized) psychology breakdown of the color spectrum, ROYGBIV, plus a few bonus colors thrown in:

  • Red signals: attention, excitement, anger, love, warmth, comfort, life
  • Orange signals: enthusiasm, fascination, happiness, creativity, determination, attraction, success, encouragement
  • Yellow signals: adventure, happiness, competence, enthusiasm, wealth, sophistication.
  • Green signals: Balance, good taste, health, money, harmony
  • Indigo/blue signals: Honesty, corporate, high-quality, masculinity, competence, loyalty, trust, reliability
  • Violet and purple signal: Creativity, authority, rower, royalty, respect, mystery
  • Pink signals: Love, compassion, sophistication, sincerity, romance, gentleness
  • Brown signals: Friendliness, ruggedness, sadness, comfort, organic, natural
  • Black signals: Grief, sophistication, expensive, intelligent, slimming
  • White signals: Simplicity, order, innocence, purity, cleanliness and neutrality
  • Gray and silver signals: Timelessness, practicality, neutrality, refinement and the quality of being contemporary

Now that you’ve got the colors’ message under your belt, next think about your ideal customer and the brand message you want to convey.

For instance, if you have an extreme sports ecommerce, you’ll probably want to stay away from pink…

But I love pink…

All that being said, sometimes the specific color used isn’t as important as the context with which it’s being presented.

One of our retail clients ran an A/B test to learn about the effectiveness of one color compared to the other. The results were conclusive: A blue CTA increased the conversion rate by 20 percent. These results might lead most designers to conclude that a blue CTA leads to higher conversion rate compared with the red one and to implement this knowledge in other websites.

However. a deeper look at “mouse move” heatmaps uncovered that the difference in conversion was due to the buyer state of mind, rather than due to the CTA color. Visitors that did not convert show a different pattern of behavior. They were more details oriented, spending a longer time on every piece of information, and their engagement time was significantly higher.

On the other hand, visitors who converted tended to be more impulse buyers and spent less time on the page and were less focused on the details.

The only thing we can say is that the red CTA button is more appropriate to the “impulsive buyer” than the blue one. Thus, color alone can’t explain the variance in the visitors’ behavior. The attractiveness of a certain color is determined by its context and not by a visitor’s preference to specific color.

Sound confusing? That’s why you hire a skilled UX/UI design team to guide you through the process. We will help you identify your contextual needs and offer you the best color choices for your user goals.

How To Keep You Safe Online

March 22, 2018 - Posted by: CreateApe

With recent news coming in about the potential Facebook data hacks (overshares, breach of trust, etc.) we thought it was a good time to start talking about the safety of our individual (and business) footprints.

A person’s digital footprint is all of the things they do online, from posting a blog to commenting on social media to buying something from an online business. Your digital footprint can say a lot about you.

It can be used to gather information, compromise your identity and either make or break your reputation. Here are 8 different tips that will help you manage your digital footprint to make certain the tracks you’re leaving aren’t later used against you.

1. Know what’s Out There

You can’t effectively manage your digital footprint if you don’t know what it looks like. Take the time to Google yourself and see what comes up, because you know potential employers, creditors, and even love interests certainly are! See what they can find. Do you see mostly neutral or positive results? If so, your digital footprint is pretty good. But do you see anything negative? If so, take steps to have it removed if you possibly can or, if you control it (such as with social media), remove it yourself or restrict it from public viewing.

2. Make sure your Private Posts are Private

Make Sure Your Posts Are Private

Make sure any posts you wouldn’t want your employer, a lender, or your mother to see are locked down. Some social media sites change their privacy controls from time to time, and when they do, some things slip through. That drunken selfie that was only available to a few close friends may suddenly have become public, so be sure to always double-check the settings. But remember, these settings may not always protect you. What’s private on a social media site may still be accessible to search engines, and once it’s out there, anyone can take that photo, video, or other content and repost it to sites that you have no control over.

3. Keep your Software up to Date

Nothing can destroy your digital footprint more than having a virus steal all of your information and using it to spam others. That’s why it’s so important to make sure your antivirus protection software, VPNS (virtual private networks), malware scanners, and other important programs are up to date. This includes your operating system. Make sure you have downloaded and installed the most recent security patches.

4. Use Strong Passwords

Use Strong Passwords

Likewise, you need to make sure your online accounts are secure by using the strongest passwords you can. A good password has the following:

  • Capital letters
  • Numbers
  • Symbols

You want a password that isn’t easy to guess, so avoid common things like family members’ names or birthdates, etc. A good program to use to create and store strong passwords is 1Password.

5. Split your Footprint

Split Your Footprint

Some people are very hesitant to shop online, so they have one dedicated credit card that they only use on the internet. That way, if that card is compromised, it’s the only one they have to cancel. This helps split your digital footprint and make it more manageable. You can do the same with emails—create an email that you only use when you have to sign up for a mailing list, one you only use for work, and one you use for social media. Yes, it might be a pain keeping up with all of these emails, but in the end, it can also make things more compartmentalized and easier to control.

6. Are you Using that App?

Are You Using That App

Most apps on your smartphone are collecting information about you. While theoretically you can control what these apps have access to, who really knows what an app does once it’s installed? That’s why it’s a good idea to go through your apps and delete any of them that you don’t really use. This way, you know they’re not collecting any information about you, plus it frees up space on your phone for other apps, pictures, etc.

7. Check your Cookies

Did you know you can see what sites your browsers have accepted cookies from? You should check this regularly to see if any strange sites are sending you cookies. If so, you may be able to block them in your browser’s settings. If you can’t, there are a number of different plug-ins available that will help you control cookies better. A

8. Know that whatever you put out there is out there

Know that whatever you put out there is out there

Even if you delete something from the internet, realize that it’s still stored in databases and archives and is likely to be forever. In many cases, even if you’ve deleted it, it can still be accessed. There’s no taking something back once it’s online, so think twice before you click on submit!These are just a few different tips you can use to manage your digital footprint and make sure it doesn’t get out of control. Do you have any tips we’ve forgotten?