At CreateApe, we speak the language of love. Not only are we here to help you traverse the jungles of UX/UI, but also the groves of the heart. We love holidays around here, so it’s no surprise we want to spoil our significant others on Valentine’s Day. Depending on your significant other’s tastes, the bouquet of flowers and a box of chocolate from the grocery store might make the cut. For most of our team, it’s impossible not to fall into a trap.
First, it starts with flowers, but then comes the contemplation of adding a nice piece of jewelry, maybe a candlelit dinner, or the gadget they’ve been casually slipping into a conversation for the past two weeks…
For the average American on Valentine’s day, we found that the classic roses and chocolates aren’t cutting it anymore. According to USA Today, 55% of Americans who plan to celebrate Valentine’s day are estimated to spend $143.56, reaching total spending of 19.6 billion. That’s 1.4 billion up from last year.
As our team searched around for gifts this year, we couldn’t help but notice some of the amazing Valentine’s Day landing pages that excel in their UX that made us open up our wallets (and our hearts of course). We’re a sucker for a good landing page, especially one made for the holidays. After all, they’re one of e-commerce’s biggest tricks and of course, fun for everyone.
So whether you’re shopping for a gift to surprise your Valentine or getting something nice for yourself, it’s okay we all do it, here are five landing pages that have a special place in our heart.
Amazon is like Disneyland for procrastinators. Their prime shipping appeals to the masses and they know that it’s their strong suit during the holidays. On their homepage, they immediately show categories for all of Valentines Day’s most popular gifts. They include a concise section of gift choices, chocolates, flowers, jewelry, and gift cards. Not only making life easy for the user but also giving them a place to start.
To make life even easier, they include gift categories for certain demographics (yes, even your pets) and organize their site based on your Valentine’s Day plans. Date night in? No problem. Galentine’s Day? They already have pre-selected items and showcase the easy to shop possibilities. UX is about not having to make the user think, and Amazon does the thinking for you with their landing page.
Not only is each option presented for optimal use, but each option they promote is also visually separated by shades of pink, red, and purple accompanied by compelling photography. This allows users to segment each alternative without risking information overload.
There’s something to be said about the power of a strong hero image. AT&T decided to pass on the various shades of pink and red in its design but instead went with a bold and captivating hero image that reflects AT&T’s brand identity of connecting people through their services.
The image speaks for itself, but text placed in the hero evokes tone and romance. Besides the image, the header and the call to action carry the heaviest weight on the page. The user’s eye immediately goes to the image of the couple and then to “Shop Gifts.” The clean and simple design is alluring and clearly paves out the users desired path.
Even when scrolling down the homepage, AT&T excels at directing the user to options. The packaged deals that indicate what phone plan are the best for you and your Valentine are mapped out and showcased in boxes with clever copy such as, “One for you. One for your valentine.”
Chanel’s landing page features their most popular product during Valentine’s season, perfumes. Again, they use a powerful hero image to convey the emotions attributed to the holiday. Using light pink contrasted with the masculine black perfume bottle evokes desire, confidence, and love.
The most powerful part of Chanel’s landing page is within simplicity. They do an excellent job at straying from the overwhelming and kitschy Valentines Day ad’s that can appear too sales-y. They stay true to their brand heritage as a sleek timeless brand while giving the user an easy way to shop their products. The user is left wanting to seek the same emotions the landing page emits and explore Chanel’s other products.
4. Kenneth Cole
In 2019, standing out among the crowd can be a challenge. Kenneth Cole hit the mark this Valentines Day with their provocative and clever landing page. Instead of leading users to follow the desired path, they encourage the user to simply stay on their site with their attention-grabbing header “This Valentine’s Day Get Some For Date Night.”
Kenneth Cole does a great job of utilizing white space. Immediately the eye is drawn to the text in the middle of the page and there’s a purposeful weight assigned to “Get Some for Date Night.” The contrast between black and white makes it impossible to escape from their bold and playful design and piques interest in what Valentine’s Day items you can find on their site. If you’re looking for direction, we personally love their jeans.
Lancome’s page showcases makeup how-to’s and three different looks you can try on Valentines Day. The best part of Lancome’s landing page is their storytelling element. They have the user imagining themselves in every different scenario wondering what their Valentine’s Day possibilities hold.
Each photo is linked to the product’s that are used in each look. This makes it easy to shop and pick out items based on the user’s needs. The emotional appeal is strong throughout the page, as you’re left wanting to emanate the same emotion Lancome has captured and explore their products.
Even cards and lipstick kissed letters are in the background of the makeup photos, adding to the allusion and asking the question what’s in the cards for your Valentines Day?
One of our biggest motto’s is UX/UI inspiration comes from everywhere. Whatever your plans are on Valentines Day, we hope you’re inspired and surrounded by the ones you love! And in the spirit of user experience, get some for date night.