So, it’s time for a new website. Not only do you want the best website for you or your brand, but you want to find the right team too. Here’s five questions to ask when choosing a graphic designer or even a web developer.
Who have you worked for in the past?
This isn’t to say designing for big companies is everything, but having consistent quality is. Looking at a robust portfolio will allow you to see if they can deliver your desired outcome and design aesthetic. If they don’t have the kind of design ethic/standard you need from the get go, they aren’t a match. Finding an agency that has worked in the same vertical as you is a huge plus! They’ll understand the lingo and what the consumer expects.
What platforms do you design for?
Making sure you’re going to be comfortable working with the platform that the agency understands will be important. Can you use the admin system or are you going to have to learn something new? Good to pick an agency with comfort in the platform like WordPress or Shopify that you want to work in, or can help train you if they recommend a different platform.
What is your user experience methodology?
Find out how they approach putting themselves in the customer’s shoes. How do they know that what they are designing will “fit” that particular audience or demographic? If a company is skilled in UX design and has done the proper research, they will be able to tell you.
How does your process work?
Having the agency explain their process is how you’ll align with them on their responsibilities vs. yours. You need to get out in the open what their expectations are of you, and what turnaround times, delivery, and production schedules might look like. Lack of understanding about timelines, schedules and deliverables could be a huge red flag. If they can’t effectively manage the project and give you a “to-do” list, how will they be a good partner?
Can I speak to a few references?
Get feedback! Knowing the strengths and weaknesses about the company you’re about to work with is a good idea. They might be great at delivering projects, but perhaps spending more time in specific areas that are a key focus for your business would be a better use of your budget. Their past references might give some insight into offerings you didn’t even know they had. It’s inevitable some companies will spend more time on different things depending on their expertise. Utilize their best creative resources to get the best outcome!