ALSANA

Accessible Eating Disorder Treatments

  • Development | Website Design

The Challenge

As a holistic eating disorder treatment center, Alsana’s website was lacking the intuitive features for patients to seek the help they need and follow through with their care plans. Their website was also not ADA compliant — which is a must-have as a therapeutic healthcare provider.

The Goal

Redesign Alsana’s website to be more perceptive to the user’s needs, optimize conversions rates, create a new self-assessment desktop app, and get ADA compliant.

The Solution

A full-scale evaluation of the website’s analytics — along with thorough UI consulting, new features, and design tweaks to ensure ADA compliance and frictionless user flows on each page.

Alsana - Accessible Eating Disorder Treatments
Let’s get granular

The data-based research to find pain points & opportunities

The Research

Delving into the analytics helped us learn more about Alsana’s users and which parts of the website were most utilized, as well as pages with high abandonment rates.

We conducted our research through a 3-step CRO to identify drivers that bring people to the site, barriers that cause them to leave, and hooks that persuade them to convert.

The Takeaways

Pain Points

Hard to read text, unclear value propositions, ambiguous services, missing CTAs, confusing content hierarchy, and no mobile-friendly designs.

User Goals

Assess and understand their eating disorder symptoms, find a location, discover treatment plans, feeling encouraged and supported throughout recovery.

Pain Points Hard to read text, unclear value propositions, ambiguous services, missing CTAs, confusing content hierarchy, and no mobile-friendly designs. User Goals Assess and understand their eating disorder symptoms, find a location, discover treatment plans, feeling encouraged and supported throughout recovery.

Streamlining the user’s journey & creating a virtual ED evaluation

Design Adjustments

After reviewing the analytics, we went to work on improving the look and feel of the site. Once we updated the visual UI, we made small changes to optimize for conversion and helped them make compliance adjustments based on ADA guidelines.

Eating Disorder Evaluation App

The biggest undertaking for our design team was creating an eating disorder checker for patients to anonymously assess their symptoms and seek treatment without fear or judgement.

We gathered symptoms of common eating disorders and designed a nine-question survey. At the end, Alsana recommends the best course of action for the patient depending on their answers.

Alsana Logo

“The team had done such an awesome job at understanding our
users and provide them with a tool they now love to use”

Ben Dordrige - VP of Product

Making patients feel supported with a warm, welcoming look

Visuelt Pro H1 82px

Visuelt Pro H1 82px

Visuelt Pro H2 72px

Visuelt Pro H2 72px

Visuelt Pro Body 22px

Visuelt Pro Body 22px

Visuelt Pro Small-Body 19px

Visuelt Pro Small-Body 19px

Visuelt Pro Disclaimer 15px

Visuelt Pro Disclaimer 15px

PRIMARY

ffc72c

5d7975

SECONDARY

daab00

a2c5c1

f0f0f0

24222f

SHADES

ecd78f

fff8e7

e1edec

Next Case

What Are You Creating?

Tell us a little bit about your project and someone from our team will get in touch!

what_are_you_frame

"*" indicates required fields

What do you need help with?*
Project Budget*

What Are You Creating?

Tell us a little bit about your project and someone from our team will get in touch!