Healthcare
Alsana
Alsana’s digital platform makes it simple to seek client-focused, evidence-based eating disorder treatment.
Project Type:
UX/UI Design
Client:
Alsana
Healthcare
Alsana
Introduction
Alsana provides community-based treatment for patients with eating disorders. They realized they could reach a larger audience of those needing treatment with accessible digital tools and resources.
The Challenge
To create a welcoming atmosphere for patients with eating disorders, Alsana wanted to redesign their website and make it more intuitive. They also needed significant attention to ADA compliance — an essential and delicate task for healthcare providers. We identified opportunities to optimize their website for conversions through these design refreshes. However, we needed to ensure these tweaks didn’t affect usability.
The Challenge
To create a welcoming atmosphere for patients with eating disorders, Alsana wanted to redesign their website and make it more intuitive. They also needed significant attention to ADA compliance — an essential and delicate task for healthcare providers. We identified opportunities to optimize their website for conversions through these design refreshes. However, we needed to ensure these tweaks didn’t affect usability.
Featured Challenge
Featured Challenge
Featured Challenge
Featured Challenge
The Solution
The first step was understanding how users interact with healthcare products. We dove into the analytics to determine what parts of the website were most utilized, and which areas were causing frustrations for users in their vulnerable state. After understanding Alsana users, we began creating and developing our new design. After launching the new look, we started optimizing for conversion with small tweaks while double-checking that all our changes could accommodate users with disabilities.
Research
Delving into the analytics helped us learn more about Alsana users and their frustrations with the existing site. These findings shaped our redesign strategy.
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We used the WPBakery plugin for WordPress to develop the site, integrating with Hubspot and other applications Alsana was using to maintain site speed.
Development
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Design
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After developing the site, we made small changes to optimize for conversion based on new analytics and helped them guarantee ADA compliance.
After developing the site, we made small changes to optimize for conversion based on new analytics and helped them guarantee ADA compliance.
Next Steps
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Solution List
Featured Solution
The
Deliverables
An intuitive website with a welcoming environment for potential patients. A screening feature for users to determine their eating disorder symptoms. A maintenance plan to preserve site speeds and optimize key pages.
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The Deliverables
An intuitive website with a welcoming environment for potential patients. A screening feature for users to determine their eating disorder symptoms. A maintenance plan to preserve site speeds and optimize key pages.
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Redesign the Alsana website based on research and analytics.
Develop the Alsana website using WPBakery and existing integrations.
Optimize the new Alsana website for conversion via post-development tweaks.
Ensure compliance with ADA web standards without altering designs.
The Alsana project was an exercise in our knowledge of healthcare best practices. The driving force of our research was understanding the target user’s mindset when seeking eating disorder treatment and designing around their wants, needs, and frustrations. Once we had the perfect layout and content, then we could focus on optimizing the experience while guaranteeing ADA compliance.
Client Testimonials
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