As a holistic eating disorder treatment center, Alsana’s website was lacking the intuitive features for patients to seek the help they need and follow through with their care plans. Their website was also not ADA compliant — which is a must-have as a therapeutic healthcare provider.
Redesign Alsana’s website to be more perceptive to the user’s needs, optimize conversions rates, create a new self-assessment desktop app, and get ADA compliant.
A full-scale evaluation of the website’s analytics — along with thorough UI consulting, new features, and design tweaks to ensure ADA compliance and frictionless user flows on each page.
Delving into the analytics helped us learn more about Alsana’s users and which parts of the website were most utilized, as well as pages with high abandonment rates.
We conducted our research through a 3-step CRO to identify drivers that bring people to the site, barriers that cause them to leave, and hooks that persuade them to convert.
Hard to read text, unclear value propositions, ambiguous services, missing CTAs, confusing content hierarchy, and no mobile-friendly designs.
Assess and understand their eating disorder symptoms, find a location, discover treatment plans, feeling encouraged and supported throughout recovery.
After reviewing the analytics, we went to work on improving the look and feel of the site. Once we updated the visual UI, we made small changes to optimize for conversion and helped them make compliance adjustments based on ADA guidelines.
The biggest undertaking for our design team was creating an eating disorder checker for patients to anonymously assess their symptoms and seek treatment without fear or judgement.
We gathered symptoms of common eating disorders and designed a nine-question survey. At the end, Alsana recommends the best course of action for the patient depending on their answers.
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