Alsana
We helped Alsana with a website redesign to be ADA compliant and intuitive — and also created a self-assessment desktop application.
Project Type:
Client:
Introduction
Alsana provides a community and treatment for patients with eating disorders. In addition to their healthcare UX/UI design, we also helped them get ADA compliant and optimize their conversion rates.
The
Challenge
In order to create a welcoming atmosphere for patients with eating disorders, Alsana wanted an intuitive website redesign. We were also tasked with optimizing their conversion and working to get them ADA compliant — an extremely important and delicate task since they are a healthcare provider. We also created a desktop application that helps patients assess themselves and understand whether treatment may be right for them.
In order to create a welcoming atmosphere for patients with eating disorders, Alsana wanted an intuitive website redesign. We were also tasked with optimizing their conversion and working to get them ADA compliant — an extremely important and delicate task since they are a healthcare provider. We also created a desktop application that helps patients assess themselves and understand whether treatment may be right for them.
The
Solution
The first step toward redesigning their website was to understand how users were interacting with it. We took a deep dive into the analytics to determine what parts of the website were most utilized, and which could be improved by streamlined user flows and better visual designs.
After understanding Alsana users, we went to work on UI design consulting. After launching the new look, we went to work optimizing for conversion with small website development tweaks based on our understanding of their users, as well as helping them get ADA compliant.
The first step toward redesigning their website was to understand how users were interacting with it. We took a deep dive into the analytics to determine what parts of the website were most utilized, and which could be improved by streamlined user flows and better visual designs.
After understanding Alsana users, we went to work on UI design consulting. After launching the new look, we went to work optimizing for conversion with small website development tweaks based on our understanding of their users, as well as helping them get ADA compliant.
Research
Delving into the analytics helped us learn more about Alsana users and which parts of the website were most utilized, and which parts had high abandonment rates.
Design
After reviewing the analytics, we went to work on improving the look and feel of the site, streamlining user flows, and upgrading the design.
Development
We used the WPBakery plugin for WordPress to develop the site, integrating with Hubspot and other applications Alsana was using.
Next Steps
After developing the site, we made small changes to optimize for conversion based on new analytics and helped them get ADA compliant.
The
Deliverables
Below you will find the main deliverables that we created for Alsana. For this healthcare UX/UI design, deliverables consisted of mockups, presentations, videos, one-pagers, site maps, wireframes, the finished website itself, and so much more. Each project is different and requires different deliverables to achieve success.
Home Page
Design
Calendar
Design
Project Summary
Alsana’s website needed a facelift to create a welcoming home for patients with eating disorders. We took a look at the analytics to understand how users had been interacting with the site, which informed our UI design consulting. After website development using WPBakery, we made post-relaunch changes to optimize the site for conversion, as well as improving certain aspects to gain compliance with ADA standards.
Read another healthcare UX/UI design case study!
Design
Redesigned the Alsana website based on their analytics.
Development
Created the Alsana website using WPBakery.
Optimization
Optimized the new Alsana website for conversion via post-development tweaks.
Compliance
Ensured compliance with ADA web standards.
Google Analytics
Review
Chris Gorciak, VP of Marketing
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