Alsana

We helped Alsana with a website redesign to be ADA compliant and intuitive — and also created a self-assessment desktop application.

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Introduction

Alsana provides a community and treatment for patients with eating disorders. In addition to their healthcare UX/UI design, we also helped them get ADA compliant and optimize their conversion rates.

The
Challenge

In order to create a welcoming atmosphere for patients with eating disorders, Alsana wanted an intuitive website redesign. We were also tasked with optimizing their conversion and working to get them ADA compliant — an extremely important and delicate task since they are a healthcare provider. We also created a desktop application that helps patients assess themselves and understand whether treatment may be right for them.

In order to create a welcoming atmosphere for patients with eating disorders, Alsana wanted an intuitive website redesign. We were also tasked with optimizing their conversion and working to get them ADA compliant — an extremely important...

In order to create a welcoming atmosphere for patients with eating disorders, Alsana wanted an intuitive website redesign. We were also tasked with optimizing their conversion and working to get them ADA compliant — an extremely important and delicate task since they are a healthcare provider. We also created a desktop application that helps patients assess themselves and understand whether treatment may be right for them.

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The
Solution

The first step toward redesigning their website was to understand how users were interacting with it. We took a deep dive into the analytics to determine what parts of the website were most utilized, and which could be improved by streamlined user flows and better visual designs.

After understanding Alsana users, we went to work on UI design consulting. After launching the new look, we went to work optimizing for conversion with small website development tweaks based on our understanding of their users, as well as helping them get ADA compliant.

The first step toward redesigning their website was to understand how users were interacting with it. We took a deep dive into the analytics to determine what parts of the website were most utilized, and which could be improved by streamlined user flows and better visual designs....

The first step toward redesigning their website was to understand how users were interacting with it. We took a deep dive into the analytics to determine what parts of the website were most utilized, and which could be improved by streamlined user flows and better visual designs.

After understanding Alsana users, we went to work on UI design consulting. After launching the new look, we went to work optimizing for conversion with small website development tweaks based on our understanding of their users, as well as helping them get ADA compliant.

Research

Delving into the analytics helped us learn more about Alsana users and which parts of the website were most utilized, and which parts had high abandonment rates.

Design

After reviewing the analytics, we went to work on improving the look and feel of the site, streamlining user flows, and upgrading the design.

Development

We used the WPBakery plugin for WordPress to develop the site, integrating with Hubspot and other applications Alsana was using.

Next Steps

After developing the site, we made small changes to optimize for conversion based on new analytics and helped them get ADA compliant.

The
Deliverables

Below you will find the main deliverables that we created for Alsana. For this healthcare UX/UI design, deliverables consisted of mockups, presentations, videos, one-pagers, site maps, wireframes, the finished website itself, and so much more. Each project is different and requires different deliverables to achieve success.

Home Page

Home Page

Design

Calendar

Calendar

Design

Project Summary

Alsana’s website needed a facelift to create a welcoming home for patients with eating disorders. We took a look at the analytics to understand how users had been interacting with the site, which informed our UI design consulting. After website development using WPBakery, we made post-relaunch changes to optimize the site for conversion, as well as improving certain aspects to gain compliance with ADA standards.

Read another healthcare UX/UI design case study!

Design

Design

Redesigned the Alsana website based on their analytics.

Development

Development

Created the Alsana website using WPBakery.

Optimization

Optimization

Optimized the new Alsana website for conversion via post-development tweaks.

Compliance

Compliance

Ensured compliance with ADA web standards.

Google Analytics

Google Analytics 1
Google Analytics 2
Google Analytics 3
4.5/5

Clutch Review

The new website designs have recieved positive feedback from users and the client's UX metrics are showing signs of improvement. CreateApe responds quickly to inquiries and offers multiple design options. The team is creative, driven, and easy to work with.
Read the full review on Clutch

Chris Gorciak, VP of Marketing

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