Black Plum

We relied on Black Plum’s expertise to build a personal wealth management site that promotes their financial services in this UX/UI case study.

Client:

Black Plum
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Introduction

Black Plum specializes in wealth management and needed a website to market its services. For this UX/UI case study, we were tasked with designing and developing their new site, emails, and all marketing materials, including UX writing.

The
Challenge

Aimed at creating new income streams for investors, Black Plum wanted to get the word out about their services and how they can help people grow their wealth. We were asked to create a finance industry website design that helped users understand how Black Plum would manage their finances, as well as materials like a slide deck and emails.

Aimed at creating new income streams for investors, Black Plum wanted to get the word out about their services and how they can help people grow their wealth. We were asked to create a finance industry website design that helped users under...

Aimed at creating new income streams for investors, Black Plum wanted to get the word out about their services and how they can help people grow their wealth. We were asked to create a finance industry website design that helped users understand how Black Plum would manage their finances, as well as materials like a slide deck and emails.

Placeholder

The
Solution

We relied on the expertise of the stakeholders to fully understand what we were designing for since they are experts in their field. We leaned on their knowledge when creating the finance industry website design, taking care to write the copy in a way that the average user could understand.

After designing the site, we took care of website development. We then got to work on the marketing side of things, designing and developing emails as well as a slide deck to further augment the landing page and really help teach users what it means to be financially healthy.

We relied on the expertise of the stakeholders to fully understand what we were designing for since they are experts in their field. We leaned on their knowledge when creating the finance industry website design, taking care to write the copy in a way that the average user could ...

We relied on the expertise of the stakeholders to fully understand what we were designing for since they are experts in their field. We leaned on their knowledge when creating the finance industry website design, taking care to write the copy in a way that the average user could understand.

After designing the site, we took care of website development. We then got to work on the marketing side of things, designing and developing emails as well as a slide deck to further augment the landing page and really help teach users what it means to be financially healthy.

Research

We spoke with the stakeholder to gain an understanding of what the financial vertical was all about.

Design

With our knowledge in hand, we designed the marketing site, as well as the emails and the slide deck with a cohesive brand identity.

We developed all of the marketing materials to fully bring the idea to life and help get the word out.

Development

Working as a team, our designers and developers inspected the website development to make sure everything was functioning as intended.

Visual QA

The
Deliverables

Below you will find the main deliverables that we created for Black Plum. UX/UI case study deliverables can consist of mockups, presentations, videos, one-pagers, site maps, wireframes, the finished website itself, and so much more. Each project is different and requires different deliverables to achieve success.

Company

Company

Design

Blog

Blog

Design

Project Summary

Black Plum is a wealth management service that needed a new website as well as some marketing materials. We conducted interviews with the stakeholder to understand what we were designing for, then we created high-fidelity mockups based on what we learned from those sessions. Those designs were then developed into live products, which we then inspected via a structured visual QA process.

Read another UX/UI case study!

Research

Research

Researched wealth management to understand the vertical.

Design

Design

Designed the site, emails, and other marketing materials.

Development

Development

Developed the designs into finished products.

Quality Assurance

Quality Assurance

Ensured that the site was performing as intended.

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