Flux

Flux tries to bring together all of the elements of the financial tech vertical under one roof.

Project Type:

Website Design
Website Development

Client:

BizWorks
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Introduction

Flux wanted to combine the elements of both Square and Stripe into one payment platform. They needed a marketing landing page as well as a fully functioning web app.

The Challenge

Flux needed a web app for their payment ecosystem as well as a marketing landing page that helped sell the user on the benefits of their product. We had to design the complete user experience for the app from top to bottom, including a site map that helped plan out the user’s journey as well as a new brand styleguide that set rules for using their logo and their colors.

Flux needed a web app for their payment ecosystem as well as a marketing landing page that helped sell the user on the benefits of their product. We had to design the complete user experience for the app from top to bottom, including a site...

Flux needed a web app for their payment ecosystem as well as a marketing landing page that helped sell the user on the benefits of their product. We had to design the complete user experience for the app from top to bottom, including a site map that helped plan out the user’s journey as well as a new brand styleguide that set rules for using their logo and their colors.

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The Solution

Our work on the Flux project started with a discovery phase where we learned about the vertical while also leaning on the expertise of the stakeholder to understand what we were designing for. We then did the design for the marketing landing page, starting with wireframes then ramping up the fidelity.

For the web app, we developed the user flows with the help of a site map to plan out how a user completes tasks within the app. We then set about exploring around the visual identity of the Flux brand, which we then translated into a robust styleguide that defined their brand atmosphere.

Our work on the Flux project started with a discovery phase where we learned about the vertical while also leaning on the expertise of the stakeholder to understand what we were designing for. We then did the design for the marketing landing page, starting with wireframes then ra...

Our work on the Flux project started with a discovery phase where we learned about the vertical while also leaning on the expertise of the stakeholder to understand what we were designing for. We then did the design for the marketing landing page, starting with wireframes then ramping up the fidelity.

For the web app, we developed the user flows with the help of a site map to plan out how a user completes tasks within the app. We then set about exploring around the visual identity of the Flux brand, which we then translated into a robust styleguide that defined their brand atmosphere.

Research

Icon of a Research

We learned about the fintech vertical and payment processors to understand what we were designing for.

Planning

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A site map and detailed user flows helped us plan out the user’s journey and how they completed tasks within the app.

Design

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After planning the map of the site, we designed the visual identity of the site, beginning with wireframes and moving on to higher fidelity.

We continued to make more tweaks to the design based on regular meetings with the clients and what type of feedback they had for us.

Iteration

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The Deliverables

Below you will find the main deliverables that we created for Flux. Deliverables can consist of mockups, presentations, videos, one-pagers, site maps, wireframes, the finished website itself, and so much more. Each project is different and requires different deliverables to achieve success.

Picture #1

Picture #1

Design

Picture #2

Picture #2

Design

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