B2B

GameBench

GameBench is a B2B company that offers tools and services that provide application performance metrics for developers and telecommunication companies.

Project Type:

Website Redesign
Website Development
Videos
Marketing

Client:

GameBench
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Introduction

Looking to redefine what it means to be a professional gamer, GameBench sought to build a site for their suite of tools that helped their users maximize their machine performance.

The Challenge

GameBench wanted to strike a balance between catering to gamers without being overly cheesy. They wanted their look and feel to be more professional, more SAAS-like. Additionally, they also needed to get more people onto their site in the first place, and then convert those users into customers by signing up. We were tasked with helping them design and develop their new identity, as well as come up with a strategy that increases their conversion rate.

GameBench wanted to strike a balance between catering to gamers without being overly cheesy. They wanted their look and feel to be more professional, more SAAS-like. Additionally, they also needed to get more people onto their site in the f...

GameBench wanted to strike a balance between catering to gamers without being overly cheesy. They wanted their look and feel to be more professional, more SAAS-like. Additionally, they also needed to get more people onto their site in the first place, and then convert those users into customers by signing up. We were tasked with helping them design and develop their new identity, as well as come up with a strategy that increases their conversion rate.

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The Solution

We wanted to understand the market and the competitors of GameBench, so we conducted some research to see how other, similar companies were positioning themselves. This helped inform our designs and give us a good idea of how we should approach the structure of the site.

We focused on a clean presentation with a style that could cater toward the many different personas that used the GameBench site. We also wanted to keep the information simple, with CTAs that allowed the user to discover more if necessary. Additionally, marketing material helped spread the word about the site to increase traffic.

We wanted to understand the market and the competitors of GameBench, so we conducted some research to see how other, similar companies were positioning themselves. This helped inform our designs and give us a good idea of how we should approach the structure of the site.

We wanted to understand the market and the competitors of GameBench, so we conducted some research to see how other, similar companies were positioning themselves. This helped inform our designs and give us a good idea of how we should approach the structure of the site.

We focused on a clean presentation with a style that could cater toward the many different personas that used the GameBench site. We also wanted to keep the information simple, with CTAs that allowed the user to discover more if necessary. Additionally, marketing material helped spread the word about the site to increase traffic.

Research

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We investigated GameBench competitors as well as the market to see how we could improve upon the existing site.

Design

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We investigated Gamebench competitors as well as the market to see how we could improve upon the existing site.

We migrated the site from Hubspot to WordPress. Although some forms are still on Hubspot, the majority of it is now on WordPress.

Development

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A robust marketing campaign helped us drive more traffic to GameBench. We created videos, as well as marketing one-pagers, email signatures, and templates.

Marketing

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The Deliverables

Below you will find the main deliverables that we created for GameBench. Deliverables can consist of mockups, presentations, videos, one-pagers, site maps, wireframes, the finished website itself, and so much more. Each project is different and requires different deliverables to achieve success.

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404 Page

Design

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Tab Component

Design

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