Happy Teeth

We created a site for Happy Teeth that balanced e-commerce with an inviting interface for children in this web design and development case study.

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Introduction

Happy Teeth is an e-commerce company that focuses on products for kids. They needed us to design and develop their website, as well as create some social media templates.

The
Challenge

Happy Teeth wanted a website to match their brand style. It had to be fun and accessible and cater to young children while still functioning as an e-commerce site. They had some existing ideas, but they wanted the UX/UI design to be more modern and up-to-date. Finally, we were asked to help with marketing design for their new site. There were some time constraints with this project, but we were able to overcome these by taking an agile approach and focusing on the things that needed to be done first.

Happy Teeth wanted a website to match their brand style. It had to be fun and accessible and cater to young children while still functioning as an e-commerce site. They had some existing ideas, but they wanted the UX/UI design to be more mo...

Happy Teeth wanted a website to match their brand style. It had to be fun and accessible and cater to young children while still functioning as an e-commerce site. They had some existing ideas, but they wanted the UX/UI design to be more modern and up-to-date. Finally, we were asked to help with marketing design for their new site. There were some time constraints with this project, but we were able to overcome these by taking an agile approach and focusing on the things that needed to be done first.

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The
Solution

To create a design that matched their branding, we used fun elements like bubbles to make things more interesting. It also served to accentuate the actual products that Happy Teeth is selling, like children’s toothbrushes. We also designed some parallax elements to help make things pop.

After designing the site in wireframes and ramping up to high-fidelity mockups, we began website development work within the WordPress framework. After finishing development, our design team looked over the final product to make sure everything was working as intended.

To create a design that matched their branding, we used fun elements like bubbles to make things more interesting. It also served to accentuate the actual products that Happy Teeth is selling, like children’s toothbrushes. We also designed some parallax elements to help make th...

To create a design that matched their branding, we used fun elements like bubbles to make things more interesting. It also served to accentuate the actual products that Happy Teeth is selling, like children’s toothbrushes. We also designed some parallax elements to help make things pop.

After designing the site in wireframes and ramping up to high-fidelity mockups, we began website development work within the WordPress framework. After finishing development, our design team looked over the final product to make sure everything was working as intended.

We began by designing in wireframes to give the site structure, then proceeded to high fidelity using fun elements to match their brand.

Design

When the UX/UI design was completed, we started development within WordPress to match the timeframe that the client wanted.

Development

Visual QA

After website development, our design team worked together to test the site’s functionality to make sure things were working properly.

Maintenance

Continual maintenance on the site helps us make tweaks to the UX/UI design to improve the user experience, as well as make sure that everything still works with WordPress updates.

The
Deliverables

Below you will find the main deliverables that we created for Happy Teeth. For this web design and development case study, deliverables consisted of wireframes, HiFi mockups, product pages, the finished website itself, social media templates, and marketing design. Each project is different and requires different deliverables to achieve success.

Shop

Shop

Design

Mission

Mission

Design

Wireframes

Wireframes

Design

Website

Website

Design

E-commerce

E-commerce

Design

Print Material

Print Material

Design

Video Ads

Video Ads

Design

Project Summary

Happy Teeth was a fun project because the brand was exciting and interesting. We designed with parallax elements to make the user feel the same way and then developed these designs into a live site within the framework of WordPress. After development, our design team worked closely with our development team to ensure that all elements were functioning properly. Post-launch we’ve continued to maintain the site to ensure that the user experience is still top of the line and that it still works after WordPress updates.

Read another web design and development case study!

Design

Design

Designed the website to match the client’s fun brand feel.

Development

Development

Developed the site within the WordPress framework.

Quality Assurance

Quality Assurance

Ensured development accuracy with a visual QA.

Maintenance

Maintenance

Maintained the site with design tweaks and WordPress updates.

Google Analytics

Google Analytics 1
Google Analytics 2
Google Analytics 3

Happy Teeth

5/5

Clutch Review

CreateApe produces superior deliverables that continuously exceed expectations. The team provides creative and technical expertise, which ensures the achievement of project objectives as well as a valuable partnership. Their responsiveness and conscientiousness result in seamless collaboration.
Read the full review on Clutch

Kasey Pitillo, Founder & CEO

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