It's Just Lunch
In honor of their 30th anniversary, we created the all-new It’s Just Lunch branding and website design to celebrate the occasion.
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Introduction
Not your average dating website filled with algorithms and swiping, It’s Just Lunch brings together the right people by using the intuition and expertise of their certified matchmakers. We helped them ring in their 30th anniversary with a website redesign.
The Challenge
In preparation for their 30th anniversary, It’s Just Lunch was looking to completely revamp their existing website. They were open to all sorts of UX/UI changes — everything from a new brand strategy to a full UI update. The main challenge was that they utilized a franchise model and needed to run all changes by their franchisees to make sure that they were on board with the new It’s Just Lunch branding and web design.
In preparation for their 30th anniversary, It’s Just Lunch was looking to completely revamp their existing website. They were open to all sorts of UX/UI changes — everything from a new brand strategy to a full UI update. The main challenge was that they utilized a franchise model and needed to run all changes by their franchisees to make sure that they were on board with the new It’s Just Lunch branding and web design.
The Solution
We researched key competitors to see what was working for our UX strategy and design. This helped inform our new site map and user flows, in an effort to streamline the experience and get the user to funnel toward a contact page. With this in mind, we got to work on integrating new versions of the homepage, exploring many different directions in which to take the site.
Ultimately, we settled on a full-screen scroll so that the user isn’t presented with too much information at once. They are able to focus on the parts of the story that helped them build up enough trust to take the next step in the sign-up process. We experimented with the brand strategy by creating many different versions of a new logo but ultimately decided on a refresh due to its recognizability for franchisees.
We researched key competitors to see what was working for our UX strategy and design. This helped inform our new site map and user flows, in an effort to streamline the experience and get the user to funnel toward a contact page. With this in mind, we got to work on integrating new versions of the homepage, exploring many different directions in which to take the site.
Ultimately, we settled on a full-screen scroll so that the user isn’t presented with too much information at once. They are able to focus on the parts of the story that helped them build up enough trust to take the next step in the sign-up process. We experimented with the brand strategy by creating many different versions of a new logo but ultimately decided on a refresh due to its recognizability for franchisees.
Research
Our research mainly consisted of a robust analysis of the It’s Just Lunch competitors. We took a look at what was working, what wasn’t, and how their flows could be improved.
Planning
We created site maps and experimented with user flows to give us a good understanding of what the redesigned site would look like.
With these new maps and flows in hand, we began with wireframes to give us a rough idea of how each page would be structured and ramped up in fidelity once approved.
Design
We went through many different iterations of the It’s Just Lunch design, focusing mainly on a full-screen scroll so that the user was only presented with one section at a time.
Iteration
The Deliverables
Below you will find the main deliverables that we created. For the It’s Just Lunch branding and web design project, deliverables consisted of mockups, presentations, videos, one-pagers, site maps, wireframes, the finished website itself, and so much more. Each project is different and requires different deliverables to achieve success.
About Page
Design
Information Architecture
Design
Wireframes
Design
Identity
Design
High-Fidelity
Design
Brandbook
Design
Project Summary
It’s Just Lunch was a website redesign project where we had a lot of latitudes to get creative with outside-the-box ideas. Ultimately, we settled on a full-screen scroll so that the user isn’t presented with an overwhelming amount of information at once. We still wanted to focus on building trust for the user, making them comfortable in heading to the contact page. The UX strategy and design of the It’s Just Lunch website were modernized to help celebrate their 30th anniversary.
Read another branding case study!
Design
Redesigned their website for their 30th anniversary.
Optimization
Streamlined user flows to get the user to the contact page while building trust.
Branding
Modernized the color palette and gave the logo a refresh.
Content
Simplified the copy while still teaching the user how the process works.
Google Analytics
It's Just Lunch
Review
Jeaneen Bengtson, Marketing Director
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