It's Just Lunch

We gave It’s Just Lunch a website and branding update for their 30th anniversary, meeting the approval of multiple franchisees.

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Introduction

Not your average dating website filled with algorithms and swiping, It’s Just Lunch brings together the right people by using the intuition and expertise of their certified matchmakers. We helped them ring in their 30th anniversary with a website redesign.

The Challenge

In preparation for their 30th anniversary, It’s Just Lunch was looking to completely revamp their existing website. They were open to all sorts of UX/UI changes — everything from the color palette to the site navigation to even a logo refresh. The main challenge was that It’s Just Lunch utilizes a franchise model and needed to run all changes by their franchisees to make sure that they were on board with the new look and feel of their site.

 

In preparation for their 30th anniversary, It’s Just Lunch was looking to completely revamp their existing website. They were open to all sorts of UX/UI changes — everything from the color palette to the site navigation to even a logo r...

In preparation for their 30th anniversary, It’s Just Lunch was looking to completely revamp their existing website. They were open to all sorts of UX/UI changes — everything from the color palette to the site navigation to even a logo refresh. The main challenge was that It’s Just Lunch utilizes a franchise model and needed to run all changes by their franchisees to make sure that they were on board with the new look and feel of their site.

 

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The Solution

We researched key competitors to see what was working for them, and what wasn’t. This helped inform our new site map and user flows, in an effort to streamline the experience and get the user to funnel toward a contact page. With this in mind, we got to work on integrating new versions of the homepage, exploring many different directions in which to take the site.

Ultimately, we settled on a full-screen scroll so that the user isn’t presented with too much information at once. They are able to focus on the parts of the story that helped them build up enough trust to take the next step in the sign-up process. We experimented with many different versions of a new logo but ultimately decided on a refresh due to its recognizability for franchisees.

We researched key competitors to see what was working for them, and what wasn’t. This helped inform our new site map and user flows, in an effort to streamline the experience and get the user to funnel toward a contact page. With this in mind, we got to work on integrating new ...

We researched key competitors to see what was working for them, and what wasn’t. This helped inform our new site map and user flows, in an effort to streamline the experience and get the user to funnel toward a contact page. With this in mind, we got to work on integrating new versions of the homepage, exploring many different directions in which to take the site.

Ultimately, we settled on a full-screen scroll so that the user isn’t presented with too much information at once. They are able to focus on the parts of the story that helped them build up enough trust to take the next step in the sign-up process. We experimented with many different versions of a new logo but ultimately decided on a refresh due to its recognizability for franchisees.

Research

Our research mainly consisted of a robust analysis of the It’s Just Lunch competitors. We took a look at what was working, what wasn’t, and how their flows could be improved.

Planning

We created site maps and experimented with user flows to give us a good understanding of what the redesigned site would look like.

With these new maps and flows in hand, we began with wireframes to give us a rough idea of how each page would be structured and ramped up in fidelity once approved.

Design

We went through many different iterations of the It’s Just Lunch design, focusing mainly on a full-screen scroll so that the user was only presented with one section at a time.

Iteration

The Deliverables

Below you will find the main deliverables that we created for It’s Just Lunch. Deliverables can consist of mockups, presentations, videos, one-pagers, site maps, wireframes, the finished website itself, and so much more. Each project is different and requires different deliverables to achieve success.

About Page

About Page

Design

Information Architecture

Information Architecture

Design

Wireframes

Wireframes

Design

Branding

Branding

Design

High-Fidelity

High-Fidelity

Design

Brandbook

Brandbook

Design

Tabs

Google Analytics

Google Analytics 1
Google Analytics 2
Google Analytics 3

It's Just Lunch

5/5

Clutch Review

Create Ape’s great work and recommendations were fruitful, helping the client increase their organic search impressions and clicks, positioning, and conversion rates. The team was thorough, communicative, organized, and helpful beyond their scope, acting as a true partner and striving for success.
Read the full review on Clutch

Jeaneen Bengtson, Marketing Director

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