Kognito

We designed marketing landing pages for Kognito to demonstrate their AI and video simulations.

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Introduction

Kognito focuses on using video simulations with virtual humans to teach learners how to converse in an effective manner. We helped them revamp their marketing materials and gave their website a refresh.

The
Challenge

Harnessing the power of artificial intelligence and video simulations, Kognito’s challenge for us was to design and develop marketing landing pages for their demos. While this project started off with individual pages, our end goal became to craft a website that was easy and intuitive to use — simplifying a complicated-sounding process for the user — that also had a cohesive look and feel across the entire experience.

 

Harnessing the power of artificial intelligence and video simulations, Kognito’s challenge for us was to design and develop marketing landing pages for their demos. While this project started off with individual pages, our end goal became...

Harnessing the power of artificial intelligence and video simulations, Kognito’s challenge for us was to design and develop marketing landing pages for their demos. While this project started off with individual pages, our end goal became to craft a website that was easy and intuitive to use — simplifying a complicated-sounding process for the user — that also had a cohesive look and feel across the entire experience.

 

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The
Solution

Since Kognito already had an existing site, our first step was to evaluate what was working and what could be improved. At this same time, we also did plenty of research to understand the virtual simulation space and how users were interacting with the products that were already on the market.

After gaining an understanding of what we were designing for, we created wireframes for the landing pages to give us the structure of the site. We then ramped up to higher fidelity designs that both matched the existing Kognito aesthetic, as well as improving upon it where we could.

Since Kognito already had an existing site, our first step was to evaluate what was working and what could be improved. At this same time, we also did plenty of research to understand the virtual simulation space and how users were interacting with the products that were already ...

Since Kognito already had an existing site, our first step was to evaluate what was working and what could be improved. At this same time, we also did plenty of research to understand the virtual simulation space and how users were interacting with the products that were already on the market.

After gaining an understanding of what we were designing for, we created wireframes for the landing pages to give us the structure of the site. We then ramped up to higher fidelity designs that both matched the existing Kognito aesthetic, as well as improving upon it where we could.

Evaluation

We did a thorough evaluation of the Kognito site to determine what areas were working and what were not.

Research

A deep dive into the virtual simulation space helped us understand how users were interacting with existing products.

After understanding the product and the vertical, we went to work in crafting the design of the landing pages for Kognito’s products.

Design

We took the high-fidelity mockups and developed them into working landing pages that housed product demos for users to interact with.

Development

The
Deliverables

Below you will find the main deliverables that we created for Kognito. Deliverables can consist of mockups, presentations, videos, one-pagers, site maps, wireframes, the finished website itself, and so much more. Each project is different and requires different deliverables to achieve success.

Options

Options

Design

Blog

Blog

Design

Heatmap Analysis

Heatmap Analysis

Design

Wireframes

Wireframes

Design

High-Fidelity

High-Fidelity

Design

National Association of Chronic Disease Directors

National Association of Chronic Disease Directors

Design

Project Summary

Kognito utilizes the power of video simulation and artificial intelligence to teach prospective counselors how to optimally conduct conversations. Their need was for landing pages for their various products that both educated the user on its features as well as housed a demo for users to try out. We evaluated the existing site as part of the larger scope and researched video simulation to understand how users would be interacting with the product. We then designed the pages, starting with wireframes and ramping up to higher fidelity mockups which we then developed into live landing pages.

Do you have more questions about Kognito? Interested in starting a project just like it? Contact us for more information!

Evaluation

Evaluation

Evaluated the existing Kognito site to see what we could improve.

Research

Research

Researched virtual simulation to understand more about the vertical.

Design

Design

Designed improved landing pages for the Kognito product demos.

Development

Development

Developed our designs into working products for users to interact with.

Google Analytics

Google Analytics 1
Google Analytics 2
Google Analytics 3

Kognito

4.5/5

Clutch Review

The demo page that CreateApe built consistently receives positive feedback on its dynamic nature. Additionally, website visitors are interacting with the different elements that the team implemented. They are a responsive partner who pays attention to the business’ needs and makes sure they’re met.
Read the full review on Clutch

Antonio T. Perez, Marketing Project Manager

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