Kognito
We designed marketing landing pages for Kognito to demonstrate their AI and video simulations.
Project Type:
Client:
Introduction
Kognito focuses on using video simulations with virtual humans to teach learners how to converse in an effective manner. We helped them revamp their marketing materials and gave their website a refresh.
The
Challenge
Harnessing the power of artificial intelligence and video simulations, Kognito’s challenge for us was to design and develop marketing landing pages for their demos. While this project started off with individual pages, our end goal became to craft a website that was easy and intuitive to use — simplifying a complicated-sounding process for the user — that also had a cohesive look and feel across the entire experience.
Harnessing the power of artificial intelligence and video simulations, Kognito’s challenge for us was to design and develop marketing landing pages for their demos. While this project started off with individual pages, our end goal became to craft a website that was easy and intuitive to use — simplifying a complicated-sounding process for the user — that also had a cohesive look and feel across the entire experience.
The
Solution
Since Kognito already had an existing site, our first step was to evaluate what was working and what could be improved. At this same time, we also did plenty of research to understand the virtual simulation space and how users were interacting with the products that were already on the market.
After gaining an understanding of what we were designing for, we created wireframes for the landing pages to give us the structure of the site. We then ramped up to higher fidelity designs that both matched the existing Kognito aesthetic, as well as improving upon it where we could.
Since Kognito already had an existing site, our first step was to evaluate what was working and what could be improved. At this same time, we also did plenty of research to understand the virtual simulation space and how users were interacting with the products that were already on the market.
After gaining an understanding of what we were designing for, we created wireframes for the landing pages to give us the structure of the site. We then ramped up to higher fidelity designs that both matched the existing Kognito aesthetic, as well as improving upon it where we could.
Evaluation
We did a thorough evaluation of the Kognito site to determine what areas were working and what were not.
Research
A deep dive into the virtual simulation space helped us understand how users were interacting with existing products.
After understanding the product and the vertical, we went to work in crafting the design of the landing pages for Kognito’s products.
Design
We took the high-fidelity mockups and developed them into working landing pages that housed product demos for users to interact with.
Development
The
Deliverables
Below you will find the main deliverables that we created for Kognito. Deliverables can consist of mockups, presentations, videos, one-pagers, site maps, wireframes, the finished website itself, and so much more. Each project is different and requires different deliverables to achieve success.
Options
Design
Blog
Design
Heatmap Analysis
Design
Wireframes
Design
High-Fidelity
Design
National Association of Chronic Disease Directors
Design
Project Summary
Kognito utilizes the power of video simulation and artificial intelligence to teach prospective counselors how to optimally conduct conversations. Their need was for landing pages for their various products that both educated the user on its features as well as housed a demo for users to try out. We evaluated the existing site as part of the larger scope and researched video simulation to understand how users would be interacting with the product. We then designed the pages, starting with wireframes and ramping up to higher fidelity mockups which we then developed into live landing pages.
Do you have more questions about Kognito? Interested in starting a project just like it? Contact us for more information!
Evaluation
Evaluated the existing Kognito site to see what we could improve.
Research
Researched virtual simulation to understand more about the vertical.
Design
Designed improved landing pages for the Kognito product demos.
Development
Developed our designs into working products for users to interact with.
Google Analytics
Kognito
Review
Antonio T. Perez, Marketing Project Manager
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