Mintie

Mintie’s function was shifting more towards providing services over equipment rentals and needed a new small business website design and branding to reflect that.

Client:

Mintie, LLC
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Introduction

Mintie was looking for a new B2B website design after doing a small business pivot to focus on services rather than product rentals. We designed and developed their new site while retaining some of the old company and mixing it with some new branding.

The Challenge

Mintie needed a small business website design that focused more on the services aspect of their business as they were pivoting away from rentals. This required brand new designs and the development of those designs while still retaining some service elements from their old site. We had access to plenty of branding assets, but many of them were dated and in small file formats, so we had to get creative on how to deploy them.

Mintie needed a small business website design that focused more on the services aspect of their business as they were pivoting away from rentals. This required brand new designs and the development of those designs while still retaining som...

Mintie needed a small business website design that focused more on the services aspect of their business as they were pivoting away from rentals. This required brand new designs and the development of those designs while still retaining some service elements from their old site. We had access to plenty of branding assets, but many of them were dated and in small file formats, so we had to get creative on how to deploy them.

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The
Solution

We gathered up a list of all of the assets we had access to from their old B2B website design, and we tried to plan around what we could use and what we had to find stock imagery for. Additionally, some copy could not be retained so we had to create new sections for certain areas that more accurately described what their business was about.

Mintie also wanted to increase traffic for their new site, so we created marketing website designs for their PPC campaigns. The goal here was to convert more of this traffic into consumers by using more marketing techniques, alluring imagery, and copy while not making things too salesy.

We gathered up a list of all of the assets we had access to from their old B2B website design, and we tried to plan around what we could use and what we had to find stock imagery for. Additionally, some copy could not be retained so we had to create new sections for certain areas...

We gathered up a list of all of the assets we had access to from their old B2B website design, and we tried to plan around what we could use and what we had to find stock imagery for. Additionally, some copy could not be retained so we had to create new sections for certain areas that more accurately described what their business was about.

Mintie also wanted to increase traffic for their new site, so we created marketing website designs for their PPC campaigns. The goal here was to convert more of this traffic into consumers by using more marketing techniques, alluring imagery, and copy while not making things too salesy.

Planning

We took stock of the assets on the old Mintie site, including imagery and copy, and determined what could be used in the new site.

Design

Filling in the blanks with stock imagery, we created new copy where needed and redesigned the look and feel of the site to cater to the new business direction.

After analyzing the design, we created the architecture of the site, then developed the base components and the configuration for all the necessary screens.

Development

We created additional landing pages for their PPC campaigns to increase traffic and convert more of these users into consumers.

Next Steps

The Deliverables

Below you will find the main deliverables that we created for Mintie. Deliverables can consist of mockups, presentations, videos, one-pagers, site maps, wireframes, the finished website itself, and so much more. Each project is different and requires different deliverables to achieve success.

Products page

Products page

Design

Resources page

Resources page

Design

Project Summary

The main challenge with Mintie was discovering new assets that could help us with the small business website design that matched the new direction that they were going in. We wanted to avoid using too much stock imagery, so we got creative with Photoshop to make them blend in a bit more. We also used existing copy and tweaked it where we could to fit it into the new website more seamlessly. After the main design and development of the site, we created marketing website designs to help Mintie’s PPC campaigns generate more conversions from their traffic.

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Planning

Planning

Took stock of all Mintie assets and determined where we needed to add.

Design

Design

Redesigned the Mintie website with new imagery and copy where needed.

Development

Development

Developed the Mintie website.

Marketing

Marketing

Created additional landing pages for PPC marketing campaigns.

Google Analytics

Google Analytics 1
Google Analytics 2
Google Analytics 3

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