Musio
Musio, an IOS music player, needed a marketing website to generate excitement and a branding makeover for their mobile app.
Project Type:
Client:
Introduction
Musio is an iOS app that functions as a music player. They needed a website to help market their products, as well as various branding elements.
The
Challenge
We were tasked with creating a marketing website for Musio, the iOS music player that focuses on simplicity. The application also had minimal branding, which we were asked to amp up for the site to help sell the excitement of Musio.
We were tasked with creating a marketing website for Musio, the iOS music player that focuses on simplicity. The application also had minimal branding, which we were asked to amp up for the site to help sell the excitement of Musio.
The
Solution
We first undertook careful planning on how the marketing site would function, creating both a site map as well as user flows to help guide the user to their ultimate destination. This informed our designs as it gave the site structure so we could better understand the user’s journey.
Designing in Figma, we created branding elements, including the logo, for display on the new Musio marketing site. Because the music player focuses on simplicity, we wanted the look and feel of the site and the branding to match this tone.
We first undertook careful planning on how the marketing site would function, creating both a site map as well as user flows to help guide the user to their ultimate destination. This informed our designs as it gave the site structure so we could better understand the user’s journey.
Designing in Figma, we created branding elements, including the logo, for display on the new Musio marketing site. Because the music player focuses on simplicity, we wanted the look and feel of the site and the branding to match this tone.
Planning
Site maps and user flow planning helped us structure the navigation of the site and ensure that the user always knew exactly where they were.
Branding
The music player had minimal branding, so we were tasked with coming up with new elements, all the while focusing on simplicity.
We designed the site based on the things were learned from the planning stage, as well as the brand identity that we helped cultivate.
Design
Once handed off and developed, our design team inspected the finished site to ensure that it functioned properly and matched the designs.
Visual QA
The
Deliverables
Below you will find the main deliverables that we created for Musio. Deliverables can consist of mockups, presentations, videos, one-pagers, site maps, wireframes, the finished website itself, and so much more. Each project is different and requires different deliverables to achieve success.
Login
Design
Hero
Design
Project Summary
Musio is an iOS music player app that likes to take a simple approach in terms of functionality. We mapped out a marketing site to match this tone, and we created branding to form a cohesive identity. Using the maps and user flows that we created, we designed the site and then conducted a visual QA to ensure that everything functioned properly.
Do you have more questions about Musio? Interested in starting a project just like it? Contact us for more information!
Planning
Planned the navigation of the site with maps and user flows.
Branding
Created branding elements to match the tone of the app.
Marketing
Designed the look and feel of the marketing site.
Quality Assurance
Tested the site to make everything was running smoothly.
Google Analytics
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