Performance Health Partners
CreateApe redesigned Performance Health Partners’ web app and dashboard with user-friendly flows and an all-new visual identity to match.
Project Type:
Client:
Introduction
Performance Health Partners (PHP) creates digital products and technology solutions for healthcare organizations so patients can receive the highest quality of care. They needed their web app design to feature multiple services and simplify complex forms.
The Challenge
The redesign project for PHP came with some extra hurdles. On top of streamlining a complicated UI, we had to work around complex app permissions, design for a less tech-savvy demographic, and align creatively with the client on the brand identity. We were also limited on what we could use from the existing app as references due to HIPAA and ADA restrictions.
The redesign project for PHP came with some extra hurdles. On top of streamlining a complicated UI, we had to work around complex app permissions, design for a less tech-savvy demographic, and align creatively with the client on the brand identity. We were also limited on what we could use from the existing app as references due to HIPAA and ADA restrictions.
TheSolution
We collaborated with PHP as partners to find solutions that work for their business model and UX best practices. The redesign was a team effort on all accounts—and we relied on several hours of brainstorming, research, and iteration. To create the best design possible, we treated the discovery phase as an ongoing process so we could continue to learn from the client’s competitors and present PHP with multiple options.
Since we were designing for healthcare agents (nurses, administrators, etc.), we wanted to cut down on the tech jargon and aim for a clean, uncluttered UI. The client also had a strong creative vision for how the brand should look, leading to more collaborative sessions until we had a solid visual identity in place.
We collaborated with PHP as partners to find solutions that work for their business model and UX best practices. The redesign was a team effort on all accounts—and we relied on several hours of brainstorming, research, and iteration. To create the best design possible, we treated the discovery phase as an ongoing process so we could continue to learn from the client’s competitors and present PHP with multiple options.
Since we were designing for healthcare agents (nurses, administrators, etc.), we wanted to cut down on the tech jargon and aim for a clean, uncluttered UI. The client also had a strong creative vision for how the brand should look, leading to more collaborative sessions until we had a solid visual identity in place.
Discovery
The discovery phase was ongoing so we could learn from our competitors and consistently brainstorm new features.
We carefully considered our options with PHP to create a healthcare technology design that meets HIPAA and ADA standards.
Evaluation
Design
We designed a simple, approachable UI with easy-to-understand color contrast and copy.
We went through several iterations of logos, color palettes, and icons to create a distinct look for PHP.
Visual Identity
TheDeliverables
Below you will find the main deliverables that we created for Performance Health Partners. For this healthcare technology design project, our deliverables included sitemaps, mood boards, wireframes, logos, style guides, and the finished app itself. Each project is different and requires different deliverables to achieve success.
Sitemap
Design
Moodboards
Design
Wireframes
Design
Hi-Fi Mockups
Design
Logo Refresh
Branding
Branding Styleguide
Branding
Project Summary
We’re no strangers to healthcare technology design at CreateApe, but not all clients are alike. Each site or app has a unique audience and a set of limitations to consider. By leaning on our discovery sessions, we remained agile and prepared for the curveballs we ran into along the way. We stayed in constant contact with the client to meet their needs and help them understand the limitations and overall scope of the project. With frequent collaboration and iteration, we found a balance between what they wanted and the user’s needs—creating an easy-to-use app and a nice face-lift for their branding.
Do you have more questions about Performance Health Partners? Interested in starting a project just like it? Contact us for more information!
Discovery
Conducted an ongoing discovery phase so we could easily pivot throughout the project
Evaluation
Collaborated in several evaluation sessions with the client to work around legal limitations
Design
Designed a streamlined app and dashboard with straightforward language and forms
Branding
Narrowed down a unique visual identity with a style guide for consistency
