SuperCare Health

We studied SuperCare Health’s user personas to create a website that caters to physicians, patients, and payers.

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Introduction

SuperCare Health’s website needed a refresh in order to modernize their look and feel and reach a larger audience, so that’s where we came in to try to help them meet their business needs.

The Challenge

The website of SuperCare Health functioned okay as it was, but conversions were stagnating and they weren’t reaching the full potential of their audience. We were tasked with evaluating their site to see what they could improve upon and deliver a new design to meet the needs of their customer base. Additionally, we developed the finished design into a full functioning site that caters to patients, physicians, and payers.

The website of SuperCare Health functioned okay as it was, but conversions were stagnating and they weren’t reaching the full potential of their audience. We were tasked with evaluating their site to see what they could improve upon and d...

The website of SuperCare Health functioned okay as it was, but conversions were stagnating and they weren’t reaching the full potential of their audience. We were tasked with evaluating their site to see what they could improve upon and deliver a new design to meet the needs of their customer base. Additionally, we developed the finished design into a full functioning site that caters to patients, physicians, and payers.

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The
Solution

We started by evaluating the existing SuperCare Health website to determine what elements we could improve upon, and what could be left as is. After completing the evaluation, we designed the website in Figma, and interacted upon it multiple times to get the user flows into a good spot.

While the designs were being finished and optimized, we took an agile approach and started development so that they could relaunch in an appropriate timeframe. Overall, the project was a success as we were able to meet the client’s goals on time.

We started by evaluating the existing SuperCare Health website to determine what elements we could improve upon, and what could be left as is. After completing the evaluation, we designed the website in Figma, and interacted upon it multiple times to get the user flows into a goo...

We started by evaluating the existing SuperCare Health website to determine what elements we could improve upon, and what could be left as is. After completing the evaluation, we designed the website in Figma, and interacted upon it multiple times to get the user flows into a good spot.

While the designs were being finished and optimized, we took an agile approach and started development so that they could relaunch in an appropriate timeframe. Overall, the project was a success as we were able to meet the client’s goals on time.

Evaluation

We put SuperCare Health’s existing website under a microscope in order to determine what areas we could improve upon.

Designing

After outlining our main user flows, we started designing in Figma with an eye for our three persona types: patients, physicians, and payers.

Regular meetings with the client helped us understand their feedback and allowed us to optimize the designs accordingly.

Iteration

After getting approval from the client on various pages, we started development on those pages while we designed the remaining ones.

Development

The
Deliverables

Below you will find the main deliverables that we created for SuperCare Health. Deliverables can consist of mockups, presentations, videos, one-pagers, site maps, wireframes, the finished website itself, and so much more. Each project is different and requires different deliverables to achieve success.

Picture #1

Picture #1

Design

Picture #2

Picture #2

Design

Picture #2

Picture #2

Design

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