The Nichols Company

Our collaboration with The Nichols Company had two phases: 1. Give the site a face-lift, 2. New features and legal documentation.

Client:

The Nichols Company
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Introduction

The Nichols Company’s original website served its purpose initially, but it needed a facelift and reorganization of its structure to meet the needs of users in preparation for a major feature upgrade down the road.

The Challenge

The website that Nichols Company had prior to engaging us functioned okay, but it needed UX/UI improvements to remain competitive in the real estate space. They wanted to add robust new features in Phase 2 of the project, and this initial first step helped them get part of the way there. They also requested some legal documentation to help support the site in the form of a Terms of Service Document, a Privacy Policy, and a Cookies Policy.

The website that Nichols Company had prior to engaging us functioned okay, but it needed UX/UI improvements to remain competitive in the real estate space. They wanted to add robust new features in Phase 2 of the project, and this initial f...

The website that Nichols Company had prior to engaging us functioned okay, but it needed UX/UI improvements to remain competitive in the real estate space. They wanted to add robust new features in Phase 2 of the project, and this initial first step helped them get part of the way there. They also requested some legal documentation to help support the site in the form of a Terms of Service Document, a Privacy Policy, and a Cookies Policy.

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The Solution

We evaluated their existing site to determine what was working well, and what could be improved. Taking a look at what competitors were doing also helped inform our designs as it gave us ideas on what features we could borrow and make better without making it look too templatized.

Due to the limited timeframe that we had to work with, and the fact that we had an existing site with a good framework, we designed directly in high fidelity. After developing the project first with a builder and then working outside of it when we were met with limitations, we provided quality assurance to make sure it was developed as intended.

We evaluated their existing site to determine what was working well, and what could be improved. Taking a look at what competitors were doing also helped inform our designs as it gave us ideas on what features we could borrow and make better without making it look too templatized...

We evaluated their existing site to determine what was working well, and what could be improved. Taking a look at what competitors were doing also helped inform our designs as it gave us ideas on what features we could borrow and make better without making it look too templatized.

Due to the limited timeframe that we had to work with, and the fact that we had an existing site with a good framework, we designed directly in high fidelity. After developing the project first with a builder and then working outside of it when we were met with limitations, we provided quality assurance to make sure it was developed as intended.

Research

We evaluated the existing site and took a look at competitors to determine what could be improved for the new redesign.

Design

Designing directly in high fidelity helped us meet timeline considerations. Because the site had good bones, we were able to skip the wireframing process.

We began development by using a website builder on WordPress, but when we reached the limit of what it was capable of, we worked outside of it for API integrations.

Development

In order to ensure that the website was developed as designed, our team provided a robust quality assurance process.

Visual QA

The Deliverables

Below you will find the main deliverables that we created for The Nichols Company. Deliverables can consist of mockups, presentations, videos, one-pagers, site maps, wireframes, the finished website itself, and so much more. Each project is different and requires different deliverables to achieve success.

Listing Page

Listing Page

Design

Homepage

Homepage

Design

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Google Analytics

Google Analytics 1
Google Analytics 2
Google Analytics 3

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