WURRLYedu

WURRLY needed a multi-function website that included a marketing page, teacher portal, and classroom management section.

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Introduction

WURRLYedu saw a lack of access to easy music education, especially for kids, and wanted to correct that. They needed a marketing website as well as the entire teacher portal and classroom management section.

The
Challenge

WURRLYedu’s marketing website redesign was a fairly straightforward request, but the whole front-facing teacher portal was a larger animal. It included a classroom management section where songs could be uploaded and evaluated, and students could be managed. Our biggest challenge was that there were a lot of moving parts that all had to communicate with one another, and if one piece got updated, the whole thing had to be for consistency’s sake.

WURRLYedu’s marketing website redesign was a fairly straightforward request, but the whole front-facing teacher portal was a larger animal. It included a classroom management section where songs could be uploaded and evaluated, and studen...

WURRLYedu’s marketing website redesign was a fairly straightforward request, but the whole front-facing teacher portal was a larger animal. It included a classroom management section where songs could be uploaded and evaluated, and students could be managed. Our biggest challenge was that there were a lot of moving parts that all had to communicate with one another, and if one piece got updated, the whole thing had to be for consistency’s sake.

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The
Solution

For the marketing website, we started by evaluating the existing site to determine what could be improved. We also looked at competitors to see what features they had that were working well. Then, we got to work on wireframing the new design and eventually moving on to hi-fidelity when the initial wireframes were approved.

Creating the teacher portal was a different animal entirely. We spent a lot more time carefully planning out the flows to make sure the user never got lost in the vast network of interactions. Once we had a good idea of how the structure of the site would look, we got to work on creating the UI that would house all of these flows.

For the marketing website, we started by evaluating the existing site to determine what could be improved. We also looked at competitors to see what features they had that were working well. Then, we got to work on wireframing the new design and eventually moving on to hi-fidelit...

For the marketing website, we started by evaluating the existing site to determine what could be improved. We also looked at competitors to see what features they had that were working well. Then, we got to work on wireframing the new design and eventually moving on to hi-fidelity when the initial wireframes were approved.

Creating the teacher portal was a different animal entirely. We spent a lot more time carefully planning out the flows to make sure the user never got lost in the vast network of interactions. Once we had a good idea of how the structure of the site would look, we got to work on creating the UI that would house all of these flows.

Research

Evaluating competitors and the existing site informed us on what was working well, and what could be improved upon.

Planning

We spent considerable time planning on how the workflows would function to ensure that users always intuitively understood where they were in the process.

We used wireframes to come up with the basic structure of the site, then we moved on to high-fidelity once those were approved.

Design

Working in Webflow, we developed the marketing website that would house the entirety of the WURRLYedu platform.

Development

The
Deliverables

Below you will find the main deliverables that we created for WURRLYedu. Deliverables can consist of mockups, presentations, videos, one-pagers, site maps, wireframes, the finished website itself, and so much more. Each project is different and requires different deliverables to achieve success.

Homepage

Homepage

Design

Presentation Template

Presentation Template

Design

Tabs

Google Analytics

Google Analytics 1
Google Analytics 2
Google Analytics 3

WURRLYedu

5/5

Clutch Review

The project is ongoing, but early feedback to CreateApe’s work and design aesthetic has been highly positive. They manage the project seamlessly by providing a dedicated product manager and accommodating the communication tools that internal stakeholders prefer.
Read the full review on Clutch

Trey Marucci, COO

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