Branding

What is Branding?

A brand identity includes logos, typography, color palettes, packaging, templates, photography, messaging, and more. It complements and reinforces the existing reputation of a brand and attracts new customers while making existing customers feel at home.

Simply put, a brand is defined by a customer’s overall perception of the business.

The Value of Branding

Iteration and testing are the cornerstones by which we conduct all of our UX designs, but it’s especially true when it comes to branding. We create multiple versions of things like logos, refining throughout each step until we reach a final product that matches your vision, and then we conduct real-world tests to ensure efficacy.

Research

We UXify everything, even branding, and that starts with research. Meetings with stakeholders help us gain a general feeling of the direction to take when creating a brand identity.

Exploration

Sessions of idea investigation to determine what concepts speak to the brand identity we are trying to create while also aligning with business goals.

Regular check-ins with you help us close in on which ideas are working. We’ll continue to refine our design choices, delving deeper into specific concepts where necessary.

Iteration

After securing a path forward, we deliver the high-fidelity designs. This is where the big picture really comes together and the entire brand identity is formed.