Branding

Branding is pivotal for grabbing the attention of your ideal customer. It’s what transforms first-time buyers into lifetime customers and turns an indifferent audience into brand evangelists.

Service Branding Hero Image

Our Branding Work

It's Just Lunch
Lustful Olive
Musio
Cinesamples
What is Branding?

What is Branding?

What is Branding?

A brand identity includes logos, typography, color palettes, packaging, templates, photography, messaging, and more. It complements and reinforces the existing reputation of a brand and attracts new customers while making existing customers feel at home.

Simply put, a brand is defined by a customer’s overall perception of the business.

The Value of Branding

The Value of Branding

Iteration and testing are the cornerstones by which we conduct all of our UX designs, but it’s especially true when it comes to branding. We create multiple versions of things like logos, refining throughout each step until we reach a final product that matches your vision, and then we conduct real-world tests to ensure efficacy.

The Value of Branding

Our Branding Process

Icon of  Research

Research

We UXify everything, even branding, and that starts with research. Meetings with stakeholders help us gain a general feeling of the direction to take when creating a brand identity.

Icon of  Exploration

Exploration

Sessions of idea investigation to determine what concepts speak to the brand identity we are trying to create while also aligning with business goals.

Regular check-ins with you help us close in on which ideas are working. We’ll continue to refine our design choices, delving deeper into specific concepts where necessary.

Icon of  Iteration

Iteration

After securing a path forward, we deliver the high-fidelity designs. This is where the big picture really comes together and the entire brand identity is formed.

Icon of  Final Design

Final Design

Featured Projects

View a selection of our best work and get to know how we take a project from just an idea through it’s fruition. See more on our Case Studies page.

Cinesamples

We delivered a sleek branding update and a digital instrument library for Cinesamples’ entertainment industry personas.

It's Just Lunch

We gave It’s Just Lunch a website and branding update for their 30th anniversary, meeting the approval of multiple franchisees.

Lustful Olive

We took the concept for Lustful Olive and built a brand identity, marketing strategy, and a functional e-commerce platform.

Musio

Musio, an IOS music player, needed a marketing website to generate excitement and a branding makeover for their mobile app.