Branding

Branding is pivolal for grabbing the attention of your ideal customer. It’s what transforms first-time buyers into lifetime customers and turns an indifferent audience into brand evangelists.

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Our Branding Work

Alsana
GameBench
Flux
It's Just Lunch
What is Branding?

What is Branding?

What is Branding?

A brand identity includes logos, typography, color palettes, packaging, templates, photography, messaging, and more. It complements and reinforces the existing reputation of a brand and attracts new customers while making existing customers feel at home.

Simply put, a brand is defined by a customer’s overall perception of the business.

The Value of Branding

The Value of Branding
It’s not enough to just design something that looks good. If it provides the user with a frustrating experience, what good is it? Users will leave with a negative opinion of your product, and you’ll lose out on conversions. Creating effective and engaging user experiences isn’t just a “nice to have”, it’s a core part of the design process.
The Value of Branding

Our Branding Process

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Research

We uxify everything, even branding, and that starts with research. Meetings with stakeholders help us gain a general feeling of the direction to take when creating a brand identity.

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Exploration

Sessions of idea investigation to determine what concepts speak to the brand identity we are trying to create while also aligning with business goals.

Regular check-ins with the you help us close in on which ideas are working. We’ll continue to refine our design choices, delving deeper into specific concepts where necessary.

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Iteration

Once we have showed you everything on the staging server, done our Quality Control work, and you are excited to go live with the project—that’s exactly what we do. This is launch onto the live URL.

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Migration

Featured Projects

View a selection of our best work and get to know how we take a project from just an idea through it’s fruition. See more on our Case Studies page.

GameBench

GameBench is a B2B company that offers tools and services that provide application performance metrics for developers and telecommunication companies.

Flux

Flux tries to bring together all of the elements of the financial tech vertical under one roof.

Alsana

Providing innovative, client-focused and evidence-based eating disorder treatment.

It's Just Lunch

It’s Just Lunch has been playing matchmaker for busy professionals across the globe for more than 30 years.