Branding Strategy
Branding is pivotal for grabbing the attention of your ideal customer. Your company’s branding strategy is the key to turning an indifferent audience into brand evangelists.
Our Branding Work
What is Branding?
Brands are defined by logos, typography, color palettes, packaging, templates, photography, messaging, and more. It complements and reinforces the existing reputation of a brand and attracts new customers while making existing customers feel at home. Simply put, a brand is defined by a customer’s overall perception of the business. To keep that perception positive, every company needs a unique UX/UI design, solid branding strategies, and a meaningful brand marketing approach.
The Value of Branding
Iteration and testing are the cornerstones by which we conduct all of our UX designs, but it’s especially true when it comes to branding. We create multiple versions of things like logos, refining throughout each step until we reach a final product that matches your vision, and then we conduct real-world tests to ensure efficacy.
A memorable brand has to balance multiple things from user friendliness to recognition and relatability with your target audience. Since 90% of online users expect to have a consistent brand experience across all platforms and channels, branding strategy is a MUST in the UX process. Learn more in our Website Branding Guide!
Our Branding Process
Research
We UX-ify everything, even branding, and that starts with research. Meetings with stakeholders help us gain a general feeling of the direction to take when creating a brand identity.
Exploration
Sessions of branding strategy brainstorming determine what concepts speak to the brand identity we are trying to create while also aligning with business goals.
Regular check-ins with you help us close in on which ideas are working. We’ll continue to refine our design choices, delving deeper into specific concepts where necessary.
Iteration
After securing a path forward, we deliver the high-fidelity designs. This is where the big picture really comes together and the entire brand marketing strategy is formed.
Final Design
Featured Projects
See the difference branding strategy makes! Check out more of our work on our Case Studies page.
Like what you see or have any questions? Contact us today!
It's Just Lunch
In honor of their 30th anniversary, we created the all-new It’s Just Lunch branding and website design to celebrate the occasion.
Lustful Olive
We took the concept for Lustful Olive and built a brand identity, marketing strategy, and a functional e-commerce platform.
Why CreateApe?
Our team is stacked with seriously skilled branding wizards, but that’s not the only plus of starting a project with CreateApe. We tailor our solutions to fit YOUR business and YOUR users. Meaning we do the most from collaborative brainstorming sessions to thorough user testing to make sure you get the best identity and branding strategy for your money.
Your brand is important to you…let us take it to new heights!
