Branding is pivotal for grabbing the attention of your ideal customer. It’s what transforms first-time buyers into lifetime customers and turns an indifferent audience into brand evangelists.
Our Branding Work
What is Branding?
A brand identity includes logos, typography, color palettes, packaging, templates, photography, messaging, and more. It complements and reinforces the existing reputation of a brand and attracts new customers while making existing customers feel at home.
Simply put, a brand is defined by a customer’s overall perception of the business.
The Value of Branding
Iteration and testing are the cornerstones by which we conduct all of our UX designs, but it’s especially true when it comes to branding. We create multiple versions of things like logos, refining throughout each step until we reach a final product that matches your vision, and then we conduct real-world tests to ensure efficacy.
Our Branding Process
We UXify everything, even branding, and that starts with research. Meetings with stakeholders help us gain a general feeling of the direction to take when creating a brand identity.
Sessions of idea investigation to determine what concepts speak to the brand identity we are trying to create while also aligning with business goals.
Regular check-ins with you help us close in on which ideas are working. We’ll continue to refine our design choices, delving deeper into specific concepts where necessary.
After securing a path forward, we deliver the high-fidelity designs. This is where the big picture really comes together and the entire brand identity is formed.
View a selection of our best work and get to know how we take a project from just an idea through it’s fruition. See more on our Case Studies page.
We delivered a sleek branding update and a digital instrument library for Cinesamples’ entertainment industry personas.
It's Just Lunch
We gave It’s Just Lunch a website and branding update for their 30th anniversary, meeting the approval of multiple franchisees.
We took the concept for Lustful Olive and built a brand identity, marketing strategy, and a functional e-commerce platform.
Musio, an IOS music player, needed a marketing website to generate excitement and a branding makeover for their mobile app.