UX Personas & How to Create Them

June 6, 2019 - Posted By: CreateApe

Whether you’re a small business owner or a large corporation working on a massive marketing campaign, a UX persona can increase your profitability margin exponentially.  UX designers take these profiles of your target audience and create custom User Experiences that help make them, your target user or client, feel supported, intrigued, excited, etc. (Or whatever else you want them to feel, ya digg?)

Seems like a no brainer, right? Well… for the UX designer creating a persona isn’t just a good idea, it’s a friggin must.

 

What is a UX Persona?

 

UX personas are an important tool for your team to understand who your user is, what their particular needs are, and the problems that lead them to requiring your services and/or products. Likewise, a UX persona will also help your team’s efforts in creating a usable product or feature specific  to the needs of real people.

Of course we understand (and it’s important to note) that your product or service is not just specifically made for one person or one type of need. For example, people from all walks of life suffer from sleep apnea, and a company serving the needs of those communities will have very different patient profiles. One patient could be  super tech savvy and love the ease of a more efficient CPAP, whereas another patient may want the simple, not so technical CPAP because they get easily overwhelmed by too many options. A good UX design team will encourage their clients to create more than one UX persona for their product and/or service if multiple target demographics exist.

 

Simple Steps Every UX Designer Should Know (About Personas):

 

 

When it comes to creating UX personas every designer does it differently. However, there are a few aspects every designer should address. Your typical who, what, where, when, why format can get you started. And remember, these don’t have to be “real” people, just based on real life issues. Get creative!

 

Who is the person? (Name & Age)

What does he/she do for his/her occupation? (Work Life)

Where does he/she work at? (Location & Space)

When does he/she work? (Schedule)

Why is this person perfect for your service/product? (Relevance/Context)

 

 

Once you’ve created the personal aspects of your persona, you can move into different subgroups to create multiple personas. For example, determining their specific needs and goals, their workspace details, and personal history/background.

 

Perhaps that sleep apnea patient works graveyard shifts and her needs are different from a patient that works day shifts. One persona can be a female, the other a male, and both the same age; or all personas can be the same sex but different ages and so on and so forth.

 

Each UX persona has different wants, expectations, beliefs, and goals. In its essence, a UX persona is a description of the user. While the persona is “not a real person” per say, the needs, wants, beliefs, frustrations, and expectations definitely are. We recommend doing some research on your users before diving into creating your personas.

 

Below is an example of a UX persona that we made for one of our clients: Apria Direct…

 

 

As you can tell this persona is based off a 58 year old male who is a sleep apnea patient. Chuck is a construction worker who likely works long hours and sometimes graveyard shifts. His sleep patterns of course fluctuate according to his employment and we can grasp from his frustrations that in general he’s just a busy man who can’t have too many steps in his daily routine added to what his work life. We can gather from this persona that an automated refill order for his CPAP supply would best suit him. We can also gather that the refills should be shipped directly to his address in order to save him the time and inconvenience of insurance and billing processes, and of course remembering to PICK UP those refills.

 

Lastly, we’d like to zone in on some key differences between user personas and buyer personas.

 

Buyer Personas v. User Personas

 

Buyer personas are focused on sales and are developed by quantitative research. Your team’s research can help define the brand’s marketing message/slogan, product targeting, and content strategy. Buyer personas also aide in determining how your product will resonate in the marketplace and provide insight to your brand strategy. Essentially, buyer personas can help you initially attract a customer to your brand.

 

User personas are focused on habits and behavior, and are developed through qualitative research of much smaller/niche groups. User personas help define what the user would want and need in real life to reach their specific goals. This type of persona will aide in determining the context of use for your product/service and the typical behaviors of your users. User personas help your brand keep a customer once they’re interested.

 

At CreateApe we’re all about understanding your users and creating designs that make their experience that much more personal and relatable. . We also take pride in working out the efficiency measures needed for your users to navigate your website or mobile app with ease.. Through UX personas we’re able to create a unique space for your users  that’s specifically made to match their needs–because, let’s face it, we’re tired of hearing about users going bananas over sites that are difficult to navigate, understand, and use!

 

Are There Benefits of Being a Google Partner for a UX/UI Designer?

October 4, 2018 - Posted by: CreateApe

SEO. It’s another one of those acronyms and buzzwords people in the tech space love to throw out. SEO stands for search engine optimization, and it’s the reason why certain keywords show up first when using search engines.

SEO can be vital for organic growth

Studies will show if you’re not on the first page of a search engine, it doesn’t matter where you are. In fact, if you’re running a small business or an entrepreneur, you’ve probably received a phone call from companies claiming to be Google and promising your company top placement on the first page. Chances are, they’re probably not Google. As much as we’d love to believe those in charge of ranking and indexing at Google have our personal cell phones, that’s not the case.

The Google SEO Game

This is important because in my opinion, if you want to play the Google indexing and ranking game, you probably want to look in to PPC campaigns. PPC stands for pay per click and is usually the single specialty of an agency. If you’re going to pay Google, actually pay Google and pay for the clicks. That way you know every dollar you spend is going towards a click that could be a future client. Essentially, you’re paying for eyeballs on your content. The cost per click might be pretty high, but is probably a wiser choice than paying an arbitrary company who claims to have the “secret sauce” to changing the SEO game.

WTF Is A Google Partner?

I’ve also noticed the new “Google Partner” badge on some company websites. First off, if I’m a UX/UI designer what does being a Google Partner have to do with anything? Google partner has to do with search, PPC, and SEO. If you’re an agency and you’re a Google partner… good for you I guess. If all you focus on is SEO and PPC it makes some sense, but you’re essentially paying a ton of money to have a fancy badge on your website.

As a UX/UI vendor, putting that you’re a Google partner is nonsensical. It holds no bearing on your design chops, user testing procedures, or any other capabilities in your wheelhouse. Even if you’re doing development all the way to design, being a “Google Partner” still doesn’t have any benefit.

What to Actually Invest In:

When creating a website, there’s still basic semantic SEO, meta tags, and keywords. Then there’s actually implementing campaigns around high ranking metrics, organic SEO, or a PPC campaign. I would argue if you are looking to do a PPC campaign, you should go to an agency where PPC is all they do day in and day out. If they offer UX/UI, development, social media, branding, SEO, and PPC, they may be able to do it really well, but typically in my experience it’s better to go with people who specialize. Do you want somebody who does a little bit of everything kinda okay, or do you want somebody who does one thing extremely well?

If you’re looking for great UX/UI, go to a great UX/UI agency. If you’re looking for a PPC campaign, go to an agency where that’s all they’re known for. Although there are some benefits for being a Google Partner if you’re in the space of PPC or SEO, it really is a badge that validates how much money you put into Google. SEO results don’t happen overnight and neither does Google indexing.

And remember, no company has a magic bullet. They cannot guarantee specific metrics overnight. Do your research and let an expert team guide you towards achieving your goals.

Clutch.co Ranks CreateApe Top Design Agency in Orange County

September 6, 2018 - Posted by: CreateApe

CreateApe is now featured on Clutch.co and has already received two stellar reviews for outstanding service. Clutch is a Washington DC based research, ratings and reviews firm that covers thousands of business to business firms from over 500 different industries. Each company on Clutch is evaluated on multiple criteria such as; market presence, client base, and industry experience. Clutch’s platform allows firms to compare similar services and choose the one that best compliments their future business plans.

Additionally, CreateApe’s talented team of experts are not only capable of implementing the newest technologies on the market, but also excel at providing the highest customer service possible to all our clients. No matter the level of complexity of the project, CreateApe is eager to develop modern, visually appealing products that not only look good, but are functional and intuitive. In addition to UX and UI design, our team can also help with web development and over all digital services. For any business inquiries or questions, please contact us here.

A recent client of ours has given feedback on a project with us on Clutch.co and rated us a 5- star service. The project was to create a real estate management platform that was easy to use for all parties. The reviewer was incredibly impressed with our turnaround. They said,

“We can give them a skeleton model and they come back with an incredible representation of what we’re seeking.”

 

 

Another reviewer of CreateApe on Clutch’s platform really appreciated our refreshing approach compared to other businesses they’ve worked with. They said,


“What was refreshing about CreateApe is that they took the time to understand the technology we’re using.”

 

This reviewer goes on to talk about the results of the web design we created for them. They also said,


“It’s getting positive feedback on the look and feel, a major improvement from the previous site.”

 

All this positive feedback on Clutch has already made us a leader on their Orange County UX Designers page. Furthermore, Clutch just announced that on September 5th, they’ll be releasing a press release of the top business service companies in California. Even with two reviews, we’ll be included in this press release because of our hard work and commitment to clients.

We look forward to collecting more Clutch reviews on our profile to rank even higher as a UX and Digital agency. Thank you to our clients for spending the time supporting us and leaving us feedback through Clutch’s platform!