Create Ape™
Methodology

Blending strategy, design, and technology to simplify complexity and create meaningful connections
Defining Our Approach
We partner with forward-thinking brands to turn complex challenges into intuitive digital solutions. By crafting transformative products and experiences, we help organizations connect with their users in meaningful ways, delivering impact that goes beyond the screen.
Our end-to-end capabilities span strategy, design, development and optimization. This integrated approach allows us to push creative boundaries while staying grounded in what matters most – creating experiences that resonate with real people and deliver measurable outcomes.

01

Align

Understanding your goals
We begin by bringing stakeholders together for discovery sessions to understand your goals and challenges. Through interviews and workshops, we uncover insights about your organization, users, and market position. Our team reviews existing documentation and analytics while examining your current brand presence to identify opportunities.
Methodologies: Kick-off meeting, stakeholder interviews, heuristic evaluations, project planning

02

Research

Exploring healthcare challenges
Our team immerses itself in your healthcare context, studying user behaviors, workflows, and pain points. Through contextual inquiries and user interviews, we map detailed journey maps capturing user experiences, while analyzing market trends and technologies that could impact your solution.
Methodologies: Analytics audit, accessibility testing, competitor analyses, brand evaluation, marketing funnel review, user interviews

03

Strategy

Strategy
We develop strategic frameworks aligning business objectives with user needs, identifying key opportunities while considering healthcare regulations. We prioritize features based on impact and value, establishing clear metrics and roadmaps to achieve your goals.
Methodologies: UX report, user personas, recommendations, information architecture, user journeys, project planning

04

Design

Crafting intuitive healthcare solutions
We balance modern interfaces with reliability through user-centered design principles. Starting with information architecture and wireframes, we maintain consistency through comprehensive design systems. Every interaction is crafted to reduce complexity and simplify processes.
Methodologies: Wireframing, UX/UI design, product interface design, branding, interaction design, animation

05

Prototype

Validating through real-world testing
We create interactive prototypes simulating real usage, validating designs with users early and often. Through efficient testing protocols and accessibility validation, we gather feedback to continuously refine the experience.
Methodologies: Clickable prototypes, user testing, usability reports

06

Optimize

Continuously improving outcomes
Post-launch, we track performance indicators and user behavior to drive optimization. Through stakeholder feedback loops and iterative improvements, we ensure your digital product delivers increasing value over time.
Methodologies: Conversion rate optimization, data analysis, performance evaluation, A/B testing, heatmapping

Your Vision,
Our Expertise

Let’s Build Something Meaningful
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