Healthcare
Fountain Life
Fountain Life aims to revolutionize longevity through a proactive care model that leverages AI diagnostics and vetted therapeutics.
Project Type:
UX/UI Design
Branding
Marketing
Client:
Fountain Life
Healthcare
Fountain Life
Introduction
Fountain Life sought out Create Ape for a website redesign to match their cutting-edge technologies. But we didn’t stop with a rejuvenated interface — we also delivered optimized location pages, email templates, and social ads to raise awareness for their healthcare revolution.
The Challenge
We were enlisted to improve the patient experience for the most important step — seeking care. However, Fountain Life’s outdated interface, slow load speeds, and overwhelming content were causing high abandonment rates across devices. To ensure a smoother end-to-end experience, we needed to scrap the existing sitemap and reconstruct the content hierarchy to flow logically for each page. This required deep strategic thinking since we had to consider where potential patients were in their care journeys and the factors convincing them to become Fountain Life members.
The Challenge
We were enlisted to improve the patient experience for the most important step — seeking care. However, Fountain Life’s outdated interface, slow load speeds, and overwhelming content were causing high abandonment rates across devices. To ensure a smoother end-to-end experience, we needed to scrap the existing sitemap and reconstruct the content hierarchy to flow logically for each page. This required deep strategic thinking since we had to consider where potential patients were in their care journeys and the factors convincing them to become Fountain Life members.
Featured Challenge
Featured Challenge
Featured Challenge
Featured Challenge
The Solution
After conducting a thorough research process, we discovered that the website was lacking the aspirational content that resonated with their target users. They were too focused on their technology and not promoting the value props or services that give them a competitive edge. By redesigning the website page by page and addressing usability issues as we went, we defined seamless user journeys for each persona type. We also added pages to present relevant content to users and instill confidence as they begin their path to longevity.
Sitemap
We started with a new sitemap to plan user journeys between landing pages and new pages. Once our team and the stakeholders were in alignment, we could begin planning the content.
01
We played with color gradients, font sizes, photo backgrounds, and design elements to call attention to CTAs, tech features, and key messages.
Hifi Design
03
Wireframes
02
We created location-specific landing pages to personalize content and ran A/B tests with the VWO tool to identify opportunities for content improvement.
We created location-specific landing pages to personalize content and ran A/B tests with the VWO tool to identify opportunities for content improvement.
Optimization
04
Solution List
Featured Solution
The
Deliverables
A modernized website to match Fountain Life’s mission and tech capabilities, optimized visuals and messaging through A/B testing efforts, and new location pages with highly personalized content to increase conversions.
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The Deliverables
A modernized website to match Fountain Life’s mission and tech capabilities, optimized visuals and messaging through A/B testing efforts, and new location pages with highly personalized content to increase conversions.
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Define key pages and navigational flow with a new sitemap.
Plan the website’s storytelling structure in the wireframes.
Refresh the branding and apply everything to the new designs.
Run A/B tests and design location-specific pages to optimize the experience.
Fountain Life was an important project for us because the company was founded by renowned thought leaders in healthcare and business. We had to make sure the website built the same level of trust as their personal brands. We dove deep into the wants and needs of their target users, then used that information to construct a seamless end-to-end patient experience — all while enhancing Fountain Life’s story and communicating their vision.
Client Testimonials
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