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Brands are defined by logos, typography, color palettes, packaging, templates, photography, messaging, and more. It complements and reinforces the existing reputation of a brand and attracts new customers while making existing customers feel at home. Simply put, a brand is defined by a customer’s overall perception of the business. To keep that perception positive, every company needs a unique UX/UI design, solid branding strategies, and a meaningful brand marketing approach.
Iteration and testing are the cornerstones by which we conduct all of our UX designs, but it’s especially true when it comes to branding. We create multiple versions of things like logos, refining throughout each step until we reach a final product that matches your vision, and then we conduct real-world tests to ensure efficacy.
A memorable brand has to balance multiple things from user friendliness to recognition and relatability with your target audience. Since 90% of online users expect to have a consistent brand experience across all platforms and channels, branding strategy is a MUST in the UX process. Learn more in our Website Branding Guide!
It’s a jungle out there — let the Create Ape experts help you traverse the wilds as we take your project to new heights.