When a phrase like “WCAG 2.0 Compliance” is mentioned, you probably feel your eyelids beginning to droop. But compliance is a serious matter that has serious legal consequences if not taken in a serious manner – and nobody is above the law.

Throughout the existence of the Americans with Disabilities Act (ADA), lawsuits have been brought forth that have cost companies millions of dollars. Even the United States government is susceptible, with three administrative complaints being filed under Section 508 of the Rehabilitation Act in 2009 alone.

Almost 15% of the world’s population lives with some form of disability, and their user experience is just as important as everyone else’s. Compliance with the standards set by ADA and Section 508 ensures that they can patronize your website without difficulty.

Here at CreateApe, we take compliance very seriously. Creating an atmosphere of inclusion and accessibility for all isn’t just something we’re bound to do — it’s something we’re compelled to do because it’s simply right. That’s why we always think compliance-first at every stage of design and development.

So…What is It?

The World Wide Web Consortium (W3C) has developed guidelines for accessibility on the internet called “Web Content Accessibility Guidelines” (WCAG) 2.0. These guidelines give recommendations for making web content more accessible and usable for people with various disabilities, including blindness, deafness, learning disabilities, limited movement, and more.

Both Title III of the ADA and Section 508 of the Rehabilitation Act use the WCAG 2.0 guidelines as a standard. Section 508 governs federal websites and anyone doing business with the government while the ADA applies to all websites as they are considered places of public accommodation.

In a nutshell, the WCAG 2.0 sets standards to make the web more accessible to people of all abilities. There are 38 different success criteria, regulating things like proper color contrast, usage of alt tags for pictures, keyboard navigation, and limitations on flashing images. And that’s just the tip of the iceberg.

The gist of things is if you don’t make things accessible, then you’re discriminating against those with disabilities, and it could cost you.

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It’s a Jungle Out There

The last couple of decades is littered with lawsuits over ADA and Section 508 violations. According to a UsabelNet study, 2235 ADA website lawsuits were filed against companies in 2019. 21% of these companies were sued more than once.

Even celebrities aren’t immune to ADA lawsuits. Queen Bey herself stood accused of noncompliance. Some elements of the lawsuit included:

• No alt-text on images. Every image on your website must include an element called an “alt-tag” which helps screen readers describe what the image is displaying. Those bongo drums you’re selling need alt text or else there would be no way to determine what is on the website or make purchases.
• No accessible drop-down menus. Without drop-down menus, people with visual impairments are unable to select the size or quantity of products they’re looking to buy.
• No keyboard access. Screen reading software relies on keyboard movement to aid website navigation.

In 2009, Target Corporation had to pay out $6 million in damages and more than $3 million in legal fees to settle a lawsuit brought forth by the National Federation of the Blind. Among the complaints were that an image of a Dyson vacuum cleaner had alt-text that was read by a screen reader as:

Link GP browse dot HTML reference zero six zero six one eight nine six three eight one eight zero seven two nine seven three five 12 million 957 thousand 121

Say that out loud to yourself and listen to how ridiculous it sounds.

Winn-Dixie, Domino’s, Fox News, Burger King, Nike, Blue Apron, CVS, Hobby Lobby, and Harvard are just a small fraction of companies and organizations that have faced legal challenges for violating the ADA. The list goes on.

Government departments and agencies have also been sued. The Department of Education, the Small Business Administration, and the Social Security Administration have all received accessibility complaints under Section 508. Ironically, the National Museum of Crime and Punishment in Washington D.C. also had to fix some of their website features.

How to Avoid the Banana Peels

That was a lot to take in. Deep breaths. In and out, in and out…

It’s important to know the gravity of what non-compliance means, but there are some simple steps you can take to ensure that your website is accessible and you don’t step in any mud. Here’s a checklist for you to follow to help you meet the WCAG 2.0 guidelines at the AA level:

Alternatives

1. All images and non-text content need alt text.
2. All video and audio-only content needs a transcript and closed captioning.

Presentation

1. Use proper markup techniques to structure your website’s content.
2. Present content in a meaningful order so that it reads properly.
3. Make sure that all detailed instructions aren’t reliant on a single sensory ability.
4. Do not rely on color alone to convey information.
5. Audio must be able to be paused, stopped, or muted.
6. There must be a color contrast ratio of at least 4.5:1 between all alt text and background.
7. Do not use images of text unless necessary.

User Control

1. All functions and website content must be accessible by a keyboard without the use of a mouse.
2. Blinking, scrolling, and moving content must be able to be paused, stopped, or hidden by a user.
3. Any content or imagery cannot flash more than three times per second.

Understandability

1. Pages should have a descriptive title.
2. Users must be able to navigate in a logical reading order that preserves meaning.
3. Each link should have a clear purpose based on anchor text.
4. Website language should be able to be changed.

Predictability

1. Navigation should remain consistent throughout all pages.
2. Form errors should be easy to identify, understand, and correct.
3. All forms and input fields should be unambiguously labeled.

This is by no means an exhaustive list, but it’s a start. We know, it’s a lot to keep track of. Website accessibility is an on-going and long-term project. As your content and designs evolve, you must always make sure that you remain ADA and Section 508 compliant. We promise, it is doable.

Let Us Guide You Through the Forest

If the above steps sound overwhelming to you, don’t fret. We’re here to help by either providing an action plan for you to follow or by taking the lead with a full-fledged compliance analysis. Either way, our goal is to give you peace of mind.

Some of the strategies we use include:

• Brainstorming of clear layouts and distinct calls to action to help users navigate easily
• Ideation of robust designs that can accommodate a wide variety of users
• Embracing a human-centric approach to ensure that the design will be perfectly suitable for everyone
• Evaluation of the current style sheet with small edits, if necessary, to increase accessibility
• Planning of a fluid, accessible, and easy-to-navigate architecture
• Automatic screen-reader adjustments powered by AI
• Automatic keyboard navigation adjustments
• The ability to freeze all animations, GIFS, and flashing images
• An online dictionary that allows for the search of phrases, abbreviations, and concepts
• Quick navigation to let users reach any important page with a single click
• Font replacement & adjustment to ensure easy, effortless reading
• Analysis of existing elements to discover pain points that need improvement

Are you a business owner or entrepreneur that needs help with compliance? Let us assist you in getting #JungleReady. Our CreateApe expert team will be your jungle guide and help you traverse the wilds as we take your project to new heights.

New UX design trends are emerging all over the place, and it’s that time of the year when we can gauge which ones will make the biggest impact in the new year.

It’s never too early to pop the champagne and start drawing up the new year’s resolutions for your business. More page views? More conversions? A brand new look for your digital product? All this and more are achievable by working these new UX design trends into your interface.

Our Top UX Design Trends for 2023

• VR/AR
• “Scrolly”telling
• Interaction Design
• 3D Graphics
• “Nostalgic” Design
• Smarter Chatbots
• Accessible Design
• Mobile-First

2022 Trend Review

Before we get too deep into what’s to come, let’s see how 2022’s UX trends fared.

In our blog last year, we predicted that dark mode, abstract data visualization, voice AI, personalized interfaces, and bold colors and fonts would reign supreme. We certainly used them a lot in our own UX designs this year.

We expect these trends to linger around for a while, especially with the influx of AI technology available to UX designers. In fact, we can see a lot of these being used in tandem with our favorite emerging trends.

1. Dark Mode

About 82% of smartphone users reported using dark mode in 2022, and several digital product designers took notice. This trend remains a favorite for many reasons — either to save battery life, focus on content, or purely for aesthetic purposes.

2. Personalization

Users also heavily gravitated towards personalized experiences despite privacy concerns. 90% of consumers favored the idea of personalization, while 72% stated they ONLY engaged with personalized messaging this year.

The trick is to personalize interfaces and content meaningfully, building the interface around information the user willingly shares with you. This doesn’t mean you should present ads for products after a user mentions them in conversation or walks by a storefront (*cough* Facebook *cough*).

3. Voice AI

While only 47% of adults in the US use voice AI, that number is expected to grow by 2025. AI technology is rapidly refining and expanding into industries like business, manufacturing, healthcare, and even E-commerce. We expect to see voice AI incorporated into interfaces also utilizing CVT (computer vision technology) and ML (machine learning).

4. Bold Colors & Fonts

While no statistics prove that users prefer bold colors and fonts to more subdued ones, this study by Relevance shows that colored visuals increase the user’s willingness to read content by 80%.

When designers use color psychology to their advantage, they can create a singular brand experience that invites users in and gets them invested in their product. Read more about color psychology in our Brand Marketing blog!

5. Abstract Data Visualization

Same as the bold colors, there’s no conclusive evidence showing that users prefer abstract data visualizations to basic charts and graphs. However, the same study from Relevance shows that 65% of people are visual learners and that images drive engagement by 180%.

Since abstract data visualizations allow users to process information and understand the significance of data faster than text, they’re still a solid choice for any highly-visual UX design.

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Our predicted UX trends proved their true value in 2022. But will these new UX design trends for 2023 dethrone them? Or will they join houses to create a harmonious user experience?

Top 8 UX Design Trends for 2023

New year, new you, new products! UX is always evolving, but some trends are a cut above the rest. These are the UX design trends we expect to see more of in 2023.

1. Virtual/Augmented Reality

If an oculus is on your holiday wishlist, now is the time to splurge! Virtual reality caught on in a big way in 2020 for…obvious reasons. Since then, its expanded beyond gaming and many companies have added VR experiences to their digital products.

From travel to fitness, there are plenty of ways to get creative with VR and AR. It gives the user an immersive sensory experience and makes them feel more involved with your business.

One of the best examples of VR utilization comes from National Geographic with their Explore VR. It perfectly suits their niche, as it’s an engaging educational experience for their loyal readers and travel enthusiasts alike.

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Explore VR helped people satiate their travel bug during the pandemic while learning more about cultures around the world. National Geographic’s brand and the user’s goals perfectly intersected with this VR offering. Think about ways to enhance your brand experience using VR/AR this year.

2. “Scrolly”telling

Motion design is all the rage right now (we’ll get into that a little later), and it amps up one of the most rudimentary elements of your page. Instead of limiting the use of scrolling to content order, you can use simple animations to bring your interface’s navigation to life.

Scrolling allows you to present stories and content in a way that draws users in and gets them excited for what’s next. With animations, you can convince them that they’re seeing fresh content instead of mindlessly scrolling through the page.

Plus, a lively scrolling experience can call attention to the most important elements on the page. This allows designers to structure images, videos, and website copy in a way that tells a story and isn’t hyper-focused on the goals.

3. Interaction Design

In the most basic terms, interaction design is described as the interface interactions between users and digital products. Anything from the design itself to motion and sounds fall under the umbrella of interaction design.

It sounds broad — but in the last year or so, designers started honing in on what the user sees while interacting with the product. So it’s easy to see why UX and interaction design overlap so well because human interaction (with a mouse, finger, or stylus) is a huge part of the user experience.

Consider how the user interacts with your product (desktop, mobile, wearable device, etc), the physical objects they use in the interface (scroll, CTAs, images, or videos), and the appearance and timing of motion or sound feedback.

These considerations make your product more usable and goal-oriented.

4. 3D Graphics

Corporate 2D illustrations are nice enough to look at, they’re starting to feel a little stale. You can’t throw a stone on the internet without hitting a website that uses the same art style. Your product needs good visuals, but what do you do when images, videos, and 2d animations aren’t enough?

Advancements in coding and 3D animation software (like Spline, Maya, and Adobe 3D Animation) help designers create animations and elements that feel like they could jump right off the page. And with the growing trend of VR, the demand for 3D animation is going up.

You don’t have to be a Pixar-level 3D animator to incorporate this UX design trend into your interface. Like microinteractions, you can find subtle ways to use 3D graphics in your designs. Using things like soft shadows and overlays can make your digital product graphics feel much more dynamic.

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5. "Nostalgic" Designs

Who doesn’t love a good throwback?

Going retro may feel like a risk since it’s harder to gain the user’s trust with a visibly outdated website. But when used correctly, vintage design elements can elicit some warm, fuzzy, nostalgic feelings from the user.

With so many art and design styles over the last century, there’s no shortage of inspiration to pull from. Pick one that suits your brand identity to make your design feel more grounded and purposeful.

Here’s an excellent example of nostalgic web design from Bathtub Gin. Everything from the name to the logo and art deco border design evokes prohibition-era vibes. It screams “Speakeasy,” which is exactly what they’re trying to promote.

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Also, we’re nothing if not cool, trendy apes. If the kids want to bring back some Y2K aesthetics, lean into that. Just don’t make your website look like Myspace or an AOL chatroom.

6. Smarter Chatbots

Chatbots are an excellent tool that all businesses should use because they take a lot of pressure off customer service representatives and provide a more comfortable experience for the user. 

With the advancements in AI and ML we mentioned earlier, chatbots are becoming more intuitive by learning from user interactions and becoming more conversational. This, in turn, leads to the user experience feeling more personalized and satisfying.

About 1.4 billion people use chatbots to ask questions or solve problems quickly, and that number will grow with this rising UX design trend. Take advantage of this user-friendly tool to handle common queries and simplify the user experience.

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7. Accessible Design

Some things will never go out of style. Designing for accessibility is one of those things.

Designing with ADA compliance in mind has always been important for UX designers. Not just to avoid legal action — but to ensure that your product is usable for everyone in your audience, regardless of their abilities.

On the heels of a mass disabling event like the COVID pandemic and the incorporation of wearable technology in everyday life, designing for accessibility is more important now than ever. UX designers and developers should always be aware of the latest guidelines to keep their products compliant.

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There are plenty of free resources online to read up about ADA compliance and Web Content Accessibility Guidelines. Familiarize yourself with the most recent version before you start designing.

8. Designing Mobile-First

We’re always on the go, and UX designers have taken notice. Many companies are starting to build their products mobile-first to accommodate our busy lifestyles.

This is slightly different from mobile-only apps. There’s usually an accompanying desktop version, but the design is built for someone that’s up and moving (instead of sitting in a big, comfy office chair) and probably only using their thumb to navigate the interface.

On top of making the product accessible in multiple scenarios, it also helps the overall design be more responsive. Plus, less code=less bugs — and less bugs=less time spent on website maintenance.

You would also think that a smaller canvas would mean less room for creativity, but that couldn’t be further from the truth. It actually allows you to streamline your content and present the brand’s story in a way that helps users accomplish their goals quicker (fostering a deeper connection between your brand and your user).

Which Trends Are You Most Excited For?

Taking in all these new trends can seem intimidating at first. But once you understand why users gravitate towards them and how they can benefit your product designs, they can really get the creative juices flowing.

Before 2022 turns into 2023, think about how to use these trends to give your product a facelift. How would your users respond to a VR experience for your language learning app? What about a Y2K throwback for your e-commerce brand? Or new 3D illustrations for your data entry product?

Both your brand and your digital product should be ever-evolving. Don’t risk a dated user experience...study up on these trends to keep your interface as fresh and exciting as when it launched.

Does your digital product need a new look for 2023? Start a project with us today!

A good UX Design Strategy is essential to a successful digital product. How many businesses actually strategize with their users in mind, though?

At some point in the last 10 years, you’ve probably heard someone say “There’s an app for that”—and it’s true! Companies big and small identify gaps in the market and create innovative digital products to satisfy a need of their consumer. But, how many of these products live up to their promises?

There’s no shortage of digital products on the market today. If you want yours to stand out, the user experience needs to be as good as the idea. That’s where UX design strategy comes in!

UX design is fundamental in creating user-friendly websites and apps, but the perfect digital product doesn’t spring up from the ground overnight. The most effective products usually have a solid groundwork of research, evaluation, and ideation before designing even begins.

So, what is UX design strategy? And what’s in the secret sauce that makes this process so effective? CreateApe is here to show you how to lay the groundwork for the perfect product.

CreateApe’s UX Design Strategy

• Define business strategy
• Identify/interview stakeholders
• Competitive research and analysis
• Ideation
• Design goals
• User research and iteration
• MVP

What is UX Design Strategy

UX Design strategy is a detailed plan for building a digital product that keeps the user experience aligned with the business goals of the company. This strategy is shaped by both qualitative and quantitative research about the users, stakeholders, and competitive market.

In the book UX Strategy, author Jamie Levy came up with a formula for the four tenets of UX strategy:

Business strategy + value innovation + validated user research + killer UX design = UX strategy.

The Four Tenets of UX Strategy

• Business Strategy - These are the company’s guiding principles for how it will position itself in the competitive market and still achieve its objectives. For long-term success, the company must continuously identify competitive advantages and find ways to leverage that against competitors.
• Value Innovation - This happens when companies align newness with utility and price. The combination of these three creates a lasting impression on the user and assigns value to the business. 
• Validated User Research - Verify the solutions and confirm that the user will find value in the product. Go beyond observing and empathizing with the user and focus on getting direct, honest feedback from interacting with the product.
• Killer UX Design - A UX designer, strategist, or agency creates the design of the product based on the first three tenets and weaves UX into all online and offline touchpoints—creating a truly frictionless experience. (P.S. This is where CreateApe comes in. Wink wink nudge nudge.)
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To get the best results, there should be a robust research and planning phase for every new product, service, or feature released by the company. This gives the UX designer critical insight into solutions that work for the user and the business.

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Why is UX Design Strategy Important?‍

Obviously, it’s best to have a plan in place before starting a project. But why is a UX strategy so important for businesses creating digital products? Besides the potential to create game-changing services and features, a solid UX design strategy gets everyone in the organization on the same page and helps prepare for potential curveballs along the way.

Benefits for the Business

Creating a product that’s validated by the user is the best way to stay ahead of the competition. About 74% of businesses agree that UX is critical for driving sales, but only 55% of companies conduct usability tests with their users. 

Testing with the intended user shows that your company cares about creating solutions that people feel good about using. An easy and engaging experience also inspires loyalty in the consumer. If they know they can accomplish a task in 10 seconds with your product, then they’ll keep coming back for more.

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Ex: When a business knows exactly who its users are and what they need, it’s easier to empathize with them and build successful products that people feel good about using.

Aside from making the user feel good, a thoroughly planned UX strategy can also come in handy to impress investors. It goes deeper than outlining business goals and instead illustrates how you’re going to satisfy users with measurable goals.

Benefits for the Internal Team

Think of the UX design strategy as a plan of attack for an entire project. Each team member will have their own tasks to achieve each measurable goal, but the overall strategy is designed to keep the team organized and on track.

When the entire team understands users’ needs, more time can be spent on the actual design of the product. Designers will be able to align project goals with technological capabilities, leaving them more time to create a streamlined experience and iterate it to perfection.

Benefits for the User

The popularity of UX only means one thing for the users…better products all around! There are plenty of statistics to show businesses the value of a good user experience. At the end of the day, a better product for you=more money for them.

With the abundance of digital products to choose from, you’d think businesses would rush to get their idea to market. Many do just that, but it only leads to short-term gratification until a competitor inevitably releases a newer, better product.

UX design strategy forces companies to think user-first instead of profit-first if they want long-term success. If a business wants to stay ahead of its competitors and keep consumers coming back for more, they need to invest the time and funds into quality products.

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The Dangers of No UX Strategy

It’s safe to say that without a UX strategy, an entire project will crash and burn, right? Well, not RIGHT away, but the difference will be noticeable. 

Without a strong understanding of your users and competitive market, digital product design becomes one big guessing game. There’s no data to show that the solutions will actually work for the end-user, making it harder to reach an MVP or driving the user away entirely.

Many businesses think that gathering data post-launch is the way to go. However, statistics show that 79% of users will immediately leave a product if they don’t like what they see. 30% of users will even abandon a brand they like over one bad user experience.

It’s always possible to win back customers down the line, but a lack of UX strategy can be a major blow to a company’s productivity. After all, what’s a house without a solid foundation? And what good is an awesome idea executed poorly?

Creating and Executing a UX Strategy

So, you want to build an awesome product that your users will go bananas over, but don’t know where to start? Unfortunately, there’s no one foolproof UX strategy that will work for every product. Different products have different users, meaning different goals and KPIs.

Fortunately, your friendly neighborhood apes at CreateApe put together this UX evaluation checklist to help shape your UX design strategy!

• Define Business Strategy

What is your company? What is your product? How does it help users achieve their goals? What is your brand’s positioning in your market? What is the overall goal of this project? How are you measuring the success of the product? 

These questions will help you determine the feasibility of your product. Iron out everything from a business standpoint and fill in any logical gaps before turning your attention to the users.

• Identify/Interview Stakeholders

Every project has stakeholders, either internal or external, that will be affected by the success or failure of the product. They could either be a creative director from your organization or a salesperson that’s dependent on your product for their job. 

Identify who these people are and conduct user interviews to find out exactly what they need out of the finished product. Getting their open and honest feedback will help you figure out how to meet their needs and uncover pain points in current products (or find an advantage over competitors).

• Competitive Research/Analysis

Who are your biggest competitors? What features do they offer? Where are they succeeding or failing? How could you improve upon their ideas? What do you like/dislike about them? What draws their users to them?

Take plenty of time to examine your competitive market and figure out where you can carve out a space for your product. What are they doing that your company can do better?

• Ideation

This is just a fancy word for brainstorming sessions. Once you’ve gathered all that research, get together with your creative team and start bouncing ideas off one another.

Remember that there’s no such thing as a bad idea during the ideation phase. Encourage your team to put all their ideas out in the open and think logically about how they’ll shape the final product.

• Design Goals

When your team is done conceptualizing this awesome, game-changing product, it’s time to come up with some measurable design goals.

How long will each phase of the product design take? How are you going to test with users? What low-hanging fruit can be designed or fixed quickly? What KPIs will you use to evaluate the success of the product? Set these goals before designing to keep your team on the right track.

• User Testing/Iteration

Now for the most important part of the UX process. Once you have the initial design complete, it’s time to validate your solutions with the intended user. Rinse and repeat until your users are happy across the board.

Be as hands-off as possible when testing and don’t be afraid of negative feedback. Negative feedback saves you from a problem that could drive away users post-launch.

• MVP

When you have a finished product that your users are happy with, then you’ve reached your MVP (minimum viable product). It’s ready to hit the market!

This doesn’t mean that you’re completely finished with the product, though. You can always go back and make design tweaks or incorporate the feedback you get from users post-launch. Also, think about features or even a new product you can incorporate later down the line.

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Read More UX Strategy Tips Here

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Who Can Help With UX Design Strategy?

If putting together a UX design strategy seems intimidating, don’t fret! Your market is a jungle, and you don’t have to go it alone. There are plenty of UX-perts that can help you navigate unfamiliar terrain and plot out a perfect strategy.

Consider Hiring a…

• UX Designer - UX designers are usually well-versed in UX strategy. They’ll know how to identify your target audience, conduct market research, put together a UX evaluation, and carry out the design according to their findings.
• UX Strategist - There are plenty of specialists that fall under the UX design umbrella. A UX strategist handles the research and evaluation stage from end to end, then hands off their findings to the UX designer. They’re also super knowledgeable about the business side of things (business strategy, negotiation, communication, etc.)
• UX Design Agency - If you have an idea but don’t know where to begin, consider enlisting the help of a full-service UX/UI agency! They’ll likely have an expert in every field of UX (design, development, research, and strategy) to give you a complete product. Start a project with us!

Introducing The Jungle Guide

Still not sure if you want to commit to a large-scale digital product design? No worries! CreateApe’s got you covered.

Our Jungle Guide is the UX evaluation to end all other UX evaluations. It’s easier than dropping your kid off at school! Leave your idea or product with us and we’ll take care of market research, user interviews, design strategy, and full project estimates. 

The Jungle Guide gives you crucial insight into your users and the features that will make your product a success. Once we finish the evaluation, you can either choose to have us do the design or take it in-house and give your creative team a strong jumping-off point.

But don’t just take our word for it…hear directly from our clients!

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Read andros' full Clutch review!  

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Ready to Strategize?

Now that you know what a UX strategy is, are you thinking about how you can use one to create or improve your products?

UX design strategy is incredibly valuable to both your business and your users. It takes a lot of the guessing out of product design and allows you to get reassurance directly from your users before hitting the market. Remember that when it comes to digital products, happy users=happy business.

Need some help getting your project off the ground? Check out our web design and development services to see how CreateApe can help you.

Download a sample Jungle Guide

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Download Jungle Guide

UX design memes, we know them and love them.

Whether you’re quickly sending one to a coworker or staying up until 3 AM scrolling through them on Reddit, memes are addictive. And UX design memes are a great way for the pros (like us) to relate to each other and share a laugh at the end of a stressful day.

But, what if we told you that you could learn more about the nuances of UX/UI design from memes? (Yes, we were doing a Morpheus impression while typing this.)

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It’s true, though. In UX/UI design, we often rely on visuals to demonstrate a point, which is exactly what memes do. Albeit, they do it in a much more amusing way than a pie chart or graph.

These UX Design Memes will show you some special considerations to take before you begin, and maybe give you a sensible chuckle or two.

Design vs User Behavior

Looks only get you so far. What good is a beautiful design if the user has to jump through hoops to achieve their goals? This is the very idea behind behavioral design. If users are cutting corners anyway, meet them halfway and simplify the design as much as possible.

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What’s The Difference?

We’ve all had a painful discussion with a family member about how UX/UI design is different from web design. Then you have to explain the difference between UX and UI design.

You may have seen this meme floating around, but it draws a clear distinction between the two. One design makes the product easier to use and the other is all about the look. It’s also incredibly helpful in explaining the intricacies of UX/UI design to clients.

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Trust The Process

Once you get a new project in your hand, you may start to build a big picture in your mind of what the final product will look like. However, jumping straight to HiFi designs is a big no-no.

You need to have a solid foundation laid out to build a product that actually works. Understand what the stakeholders want and what the user needs, create some sketches and wireframes, and gather some feedback to validate your design decisions. Otherwise, the experience of using the final product will feel a little hodge-podge.

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Research, Research, Research

A cool, creative design helps your company stand out from the competition. But if it creates new pain points for the user, it does more harm than good. User research and testing are crucial in avoiding problems post-launch, so spend plenty of time on them and don’t rush.

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Inspiration, Not Imitation

They say imitation is the sincerest form of flattery. Your users and stakeholders will already have brands they gravitate towards — but directly copying your competitors won’t help your digital product design stand out to your users.

That’s not to say you can’t take inspiration from your competitors, but you need to change things enough to create a unique product. Think about Tinder and Bumble…they’re pretty similar apps, but what features or design elements draw users to one over the other?

Plus, UX design memes that use Obi-Wan Kenobi are always cool by us 😎

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Is It Ever Really “Done”?

We’ve said it before and we’ll say it again, the product launch is just the beginning! User testing and iteration gets you a minimum viable product (MVP), but there’s always room to improve the product after it hits the market. Don’t be afraid to think long-term when you’re designing.

Remember, the UX design process allows you to revise and refine at any point. Use that to your advantage!

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Ditch The Dark UX

What’s good for boosting conversions is good for the user experience, right? WRONG!!!

Yes, increasing conversions (either through product sales, demo requests, collecting emails, etc.) is the goal for most stakeholders. But effective UX designs have to take that and the user’s feelings into consideration.
Dark UX patterns get those precious conversions, but they don’t convert those users into long-term brand loyalists.

Focus on creating a satisfying experience for the user instead of instant gratification for the stakeholder.

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Learn From Your Surroundings

UX design is a modern practice, but the concept behind it is as old as time. Think back to the invention of the wheel. How much easier did it make life in ancient Mesopotamia? How has the speed and efficiency of the wheel improved since then?

When you realize how UX impacts every single product you touch (in person or online) it becomes easier to empathize with everyday users and apply those practices to the digital products you create.

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Don’t Force Account Creation

Say it with us… “Checkout as a guest” is your friend!

This specific meme is about applying for jobs, but it applies to almost all digital products. No one wants to take extra time to create an account when they just want to buy something or fill out a form.

In fact, 23% of users abandon the conversion funnel when they’re forced to create an account, so save some trouble and leave it out.

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Save To Camera Roll

UX design memes are a great way to unwind and pass the time. But if you look a little closer, you can learn a thing or two from them.

So when you’re prepping for a new project or conducting some research, keep a close eye on Instagram or your favorite Reddit thread. You may just get some insight into user behavior or UX strategy.

Want to work with a meme-savvy team that makes the UX design process fun? We’ll have a good time while giving your product a look and feel your users will love. Start a project with us today!

It’s a jungle out there, and while most of the jungle is wild and filled with some rather vicious monsters, we’d like to consider ourselves the jungle guides. Nothing scares us and no beast is too large to manage or tame (*cough* 10 cooks in a kitchen *cough*). Many of our previous clients return because they value the CreateApe difference and know that we are experts in our field when compared to what’s out there. The pickings are slim people!!

We attribute our success to a successful kick-off with our clients. The first meeting always dictates the tone, direction, and collaboration amongst our clients and our team. Our founder and CEO, Alessandro Fard, has broken it down to some key questions to kick off the meeting, and we’re proud to say it works! 

Aside from narrowing down a meeting date, time, and location that works for everyone, we also have a general pattern of the questions we like to ask for the first meeting. We make it a point to hear out the client’s vision and expectations for their new product/service launch. Leadership is not just about directing the path and giving orders, leadership takes an open mindset and ability to adapt skill sets into the path we map out collaboratively speaking. 

So what are these general key questions?

• What do they do?
• Why do they do what they do?
• What have they done or tried in the past?
• Why did they do it?
• What happened or what was the result?
• What do you think went wrong? Or right?
• What they hope to achieve next?
• Who’s going to be around to do it?
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What’s your company about?

This question is a given. This is their opportunity to shine and dazzle you with a history of how they got started and where they see the company or product heading. The important part to address here as UX designers (which usually doesn’t come up) is how the company makes its revenue. Did you get that? HOW DO THEY MAKE MONEY?!? No money, no business. No business, NO client. NO CLIENT!!! WHAT?! 

Create Ape knows successful UX ninjas prioritize not only the user, but the business as well. While learning the history and vision of the client, it is important to know the profit and benefit for both the user and the client from a business perspective. And guess what else? Some of the best challenges are when the users goals and the business goals are completely different. How do you marry the two? Great UX gurus live for that!

You also have a chance to address the essential reason of why they called you in the first place: how they can make it better and how they can MAKE MORE MONEY. What else draws businesses to launch new services and products? 

With years of experience, it’s safe to say that most companies come with limitations, and it’s a ninja’s job to exploit those limitations and convert them into possibilities. Mind blown, yet?

What has been done thus far?

This question opens the discussion about time and money. Another favorite thing to talk about! Many times than not, a client comes to us when “sh*t hits the fan” and they are down to a final deadline, the last inning of the game with little to no resources left to spend. Then you’re left to clean up the mess, and possibly start from scratch…depending on the beastly damage. Yup, damage control. We said it!

Remember to keep realistic expenditures and time frames for clients, especially if they’ve already been burned. It is better to be real than to try to meet their demands in order to land the job. It all takes time and money, don’t beat around the bush! Transparency is what wins the client and keeps them coming back. 

What should we review to be caught up to speed?

Give the client an opportunity to expound on what has worked and what has not. AND MEMORIZE IT!! Ok…maybe not memorize it, but definitely pay attention. This is different from the company history in that it relates specifically to the project at hand. This is important information to make sure that you’re not busting out the same ideas as the last team. 

It also gives you feedback on direction and concept with what has worked in the past, and allows you to expand that concept to further limits. We love pushing limits, not buttons.. Dive deep into the core brand/product and don’t be lazy in your review. 

SO don’t just flip specifically to what has worked and ignore what hasn’t. The stuff that didn’t work is equally as important. Knowing what exes to avoid from the past saves you time and money. 

What would you like to achieve next?

While the client has already given you an overall goal of where they want to go. This question is meant to deepen the goal and methods or conversion rates they wish to apply. 

Driving traffic is easy, but what you want the traffic to do is where the nitty gritty stuff comes in. Questions like: Do you want to increase sharing? Increase page views? Increase sign ups? Increase retention rates? 

As the client answers these questions, explain to them that for every action there is a reaction. We can’t escape Newton people!! This will help you remain transparent (and apply some physics to your accolades) so that the client can decide what the priority is and how it will affect their results. You can’t have your cake and eat it too…..or can you? 

Client Collaborators & Team Collaborators

Who is going to report to you and who will be reporting to them? When it comes to UX design it’s a lot smoother to have less collaborators because the more eyes it needs to reach the longer the turn around rate is before it actually gets approved. (Remember that kitchen *cough* we talked about?). 

This swings both ways, and in an ideal world, we like to have 1-3 points of contact on a project to create true villain magic. It nicely ties back to our leadership spiel and navigating what it takes to successfully kick-off a product/service. Once you establish the team on both sides it helps establish you into that leadership role, which in turn helps everyone out and holds everyone accountable. 

Another thing we’d like to address while on this topic is the method of communication that both teams will use to get the job done. One of our teams favorite is Slack. Be clear as to where the primary communication will go down so that the client knows exactly where to go to find the goods. 

Sometimes with so many apps and management tools out there, it can be easy to get lost in communication. We also like to hold weekly meetings with our stakeholders to ensure that everything is getting communicated effectively and that goals are being met by the team. 

Lastly, let them know you got this:

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The grand finale of the meeting is your chance to shine. We know it sucks holding in all of your awesomeness until the end, but trust us it works! 

The conversation should end with the approach you’d like to take from there–that first meeting. Yup, how are you planning to tame the beast? 

Talk about the research you plan to review of previous successes and disasters to avoid. Also mention future steps after reviewing everything they give you, the interview and selection of users you’d like to talk to, and the outcome of the similarities and/or differences that affect the vision of the product. 

More future topics to shine light on include: the product mission statement, competitive design principles, success metrics to track, wireframes, and prototypes. Let the client know that through every step of the way, from infancy to maturity, you will be holding their hand–advising and answering any questions that arise. 

Yes–these secondary steps will follow the initial approach, but it is important to highlight what is ahead so that they can see a light at the end of the tunnel and know what to expect from a UX ninja. 

Recap…

• First meeting MATTERS MOST.
• Leaders aren’t cocky, they’re open-minded.
• Let the client shine FIRST.
• Prompt the client further with key questions.
• Don’t be lazy, do the research. 
• Get to know the team you’ll be working with.
• Seal the DEAL! 

It’s been a fun tour of this jungle ride, but now it’s time for us to go tame more beasts!! We hope you feel better equipped to do the same. Or at least more organized with the kick-off flow. ?

The UX Design Process is the secret formula for making awesome websites, apps, and other digital products. But what exactly is the UX process? And how does it influence what users think and feel while using the product?

UX design has been around since the 1990s, but the concept itself is as old as time. As anyone who’s ever worked a customer service job will tell you, empathy is a powerful problem-solving skill. UX harnesses empathy to understand what makes the user tick — and in turn, create something they love using.

So, how do UX designers step into the shoes of their users? By guessing? Reading a few articles? Swapping bodies for a few hours? As cool as that would be, the answer is much easier than all that…by following a solid UX design process.

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The UX Design Process

• Research
• Analysis
• Design
• Testing
• Launch

What is Design Thinking?

UX design covers everything the user thinks and feels while using a digital product. For a truly impactful product, the user should have a problem for which the product presents a clear solution. 

The problem can be as simple as booking a hotel room for a weekend trip or as complicated as finding a primary care physician that accepts the user’s health insurance. No matter the difficulty, the product needs to get them from point A to point B in the most seamless way possible.

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On top of being easy to use, the product needs to resonate with users in a meaningful way. If you know the target audience is 60-70-year-olds purchasing life insurance plans, you probably won’t use bright, bold colors and lots of slang, right?

The trick is to have the design meet in the middle of relevant and easy-to-use. To strike the right balance, UX designers usually follow design thinking principles.

Design thinking has five stages that guide the typical UX process: empathize, define, ideate, prototype, and test. Let’s apply design thinking to the example of the hotel booking product. Pretend the user booked a three-day trip to Chicago and needs to find a hotel.

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• Empathize: Consider the user’s wants/needs.
• Wants: hotel amenities, close to attractions, nearby restaurants, rewards programs, rooms with a view, etc.
• Needs: length of stay, budget-friendly, child/pet friendly, number of beds, etc.
• Define: Outline who the typical user is/what their goals are.
• The user: adults, 20-40 years old, married with 2-3 kids, make $50-70,000 a year, etc.
• The goal: booking a quality, reasonably-priced hotel room near Chicago’s best family-friendly attractions.
• Ideate: Brainstorm features that will help the user reach their goal.
• Features: filters, maps, restaurant/attraction recommendations, user reviews, safety ratings, event calendars, booking deals, etc.
• Prototype: Turn your branding and features into a usable product.
• Test: Test your prototype with your future users and find out what to add/fix.
• Examples of feedback: “This doesn’t tell me how far the hotel is from Wrigley Field.”, “I can’t search hotels by lowest price.”, “It would be great if this told me where I can find the best Chicago-style deep dish.”, “Why is the navigation bar so hard to find?”

As you can see, there’s plenty of overlap between design thinking and UX design strategy. When they’re used in tandem, the product benefits the business as much as the user. The best thing for the user is usually the best thing for your business.

What is the UX Design Process?

You’re probably thinking, “As long as I follow the design thinking process, I should be golden, right?” Well…yes and no.

Design thinking applies to every digital product, but the actual process of building the product differs from project to project. For instance, a full-scale web app is WAY more involved than a simple marketing website design process.

The typical UX design process generally follows these steps but may have some extra or repeated steps depending on the project. The trick is to intermingle those design thinking principles at each process stage.

The UX Design Process

• Research

You knew this part was coming…

Before you put anything about your product on paper, do your homework. Take a look at your competitors. What works? What doesn’t? Who uses the product? What do they want? And most importantly, what can you do better?

This is a prime opportunity to put yourself in the user’s shoes and empathize with them since you technically ARE a user. If your biggest competitors have key features hidden, slow load speeds, poor branding, or any other frustrating roadblocks, take notes! 

User interviews are also a crucial part of UX design strategy. You can infer a lot about how the target users feel from independent research, but why guess when you can get real, usable feedback straight from the source?

• Analysis

Analyze your findings from the research phase to define and ideate before designing. Think of this stage as a UX evaluation.

Have a good idea of what the user’s primary and secondary goals are with the product. Along with user feedback, this will help you decide what design elements and features are helpful or not.

Also, pull together any data you got about your users to create user personas (AKA a fictional user profile). Even though the person isn’t “real”, it’s based on real metrics and will help guide your design choices, creating a more tailored user experience.

Now that the groundwork is in place, you can start conceptualizing the actual prototype. With the personas in the back of your mind, start thinking about user flows, original features, and creating a unique brand identity.

• Design

It’s time to create the prototype!

Building the actual product is always exciting because you get to watch your concepts come to life. Plus, with your UX design strategy, you’re creating a useful product and attaching it to a brand you’re proud of.

Remember that the product does NOT have to be perfect at this point in the UX design process. UX has become so popular in digital product design BECAUSE of its iterative nature. You can still get creative without completely ruining the product because you can always go back to the drawing board.

• Testing

After you finish your prototype, put it to the test and validate your design choices.

Test the product with people that match your user personas to ensure it works for the intended audience. This gives you a little preview of how the product will fare in your competitive market before launch.

The best thing about user testing is that you can fix any product kinks before putting the MVP in front of real end-users. It also significantly reduces the number of unsatisfied users that will abandon the product and never come back.

How many times have you bought a tube of toothpaste because it said “4 out of 5 Dentists Recommend” on the package? Think of user testing as a similar guarantee because you wouldn’t put out a product that leaves users frustrated.

• Launch

There’s no feeling more exciting than watching your hard work pay off. Especially when your users really enjoy your product and make it a part of their everyday lives.

However, this doesn’t mean that the product will always be perfect as is. You should always have a maintenance plan to keep everything working properly. Technology is ever-changing, and software updates will be necessary from time to time. 

The digital product market is also evolving at the speed of light, and in the current competitive market, it’s only a matter of time before a new product comes along to steal your thunder.

Think about when Netflix first started as an online DVD rental service. They revolutionized streaming before anyone else and practically ended Blockbuster (RIP). And when other streaming services came along with bigger and better libraries, they created multiple original programs to keep their users returning to their platform.

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If you want your digital product to stay relevant, keep your finger on the pulse and evolve with the times. UX design strategy never ends after launch, but keeps growing and changing into bigger and better products.

What are Best Practices?

Best practices are industry-specific methods for carrying out procedures that are generally practiced because they produce favorable results.

The UX design process and design thinking guide the project, but best practices are guardrails that keep the design team focused on creating a seamless experience. 

People, technology, and industries are always evolving, and so are best practices. Just because something worked best ten years ago doesn’t mean it will always be standard practice. After all, could you imagine following a website design process from 2002? How dated and ancient would that website look?

We use these evergreen best practices as a fallback during the UX design process. Since anyone can spot these common themes in easy-to-use interfaces, we can see these best practices sticking around for a while.

CreateApe's Best Practices

• Know the difference between UX and UI: User experience and user interface design overlap quite a bit, but they are completely different concepts. Learn and understand the intricacies and nuances of both.
• Know your audience: We’ve said it before and we’ll say it again. What works for a 21-year-old computer programmer IS NOT going to work for a 60-year-old grandmother.
• Keep content scannable: Break your content into easily digestible pieces for better focus and reading comprehension.
• Simplicity and clarity are paramount: Cut down as many steps as possible to streamline the user’s path.
• Consistency in UI=intuitive navigation: If the user can recognize elements and patterns in the interface, they’ll feel more at ease using your product.
• Design for accessibility: Not everyone has the same abilities, so designing for accessibility ensures you’re creating equal opportunities with your product.
• Eliminate distractions: “I love all these pop-up ads” - said no one, ever. You’re also 279.64 times more likely to climb Mt. Everest than click on a banner ad.
• Optimize for mobile: Four out of five mobile users access online shops with their smartphones, so make sure your users can take your product on the go.
• Allow for personalization: Users don’t want to dig through your site to find content relevant to them. Personalize interfaces and curate content for a more tailored experience.
• When in doubt, don’t reinvent the wheel: If you’re not sure how a user will respond to a conceptual design element, it’s probably safe to say they won’t get it. If it ain't broke, don’t fix it.

So, Why is the UX Design Process so Important?

As tech becomes more present in our everyday lives, we need to find a way to keep products working for real people. The UX design process ensures that tech will always have a human touch because it’s validated by real people like us!

Creating digital products involves a lot of conceptualizing and ideation. But when you follow the UX design process and best practices, you and your team get a clear roadmap to an MVP. You’ll also know what to expect post-launch by putting the actual product in front of your users and fixing problems before they cause any major damage.

None of this is a guarantee that your product will become the next Uber or Air B’n’B. But the UX design process will give your team a more organized approach to product design and help you foster meaningful relationships with your users.

Need help navigating the UX design process? Contact us for a UX evaluation!

Read more about our approach to UX strategy.