E-Commerce
Kognito
Kognito is an health simulation company using digital modals to examine human behaviors and impact the way we think and act.
Project Type:
UX/UI Design
Marketing
Client:
Kognito
E-Commerce
Kognito
Introduction
Kognito relies on video simulations with virtual humans to teach assertive communication skills. We helped them revamp their marketing materials and gave them a new website to host their simulations.
The Challenge
Kognito’s challenge for us was to design and develop marketing landing pages for their demos. While this project started off with individual pages, our end goal became to craft a website that was easy and intuitive to use — simplifying a complicated task flow for users into a streamlined tutorial. Each page also needed a cohesive look and feel across the entire experience.
The Challenge
Kognito’s challenge for us was to design and develop marketing landing pages for their demos. While this project started off with individual pages, our end goal became to craft a website that was easy and intuitive to use — simplifying a complicated task flow for users into a streamlined tutorial. Each page also needed a cohesive look and feel across the entire experience.
Featured Challenge
Featured Challenge
Featured Challenge
Featured Challenge
The Solution
Since Kognito already had an existing site, we evaluated it to see what was working and what wasn’t. We also did plenty of research to understand virtual simulations and how users were interacting with the most popular products on the market. After immersing ourselves in the vertical, we created wireframes for the landing pages to give us a site structure. Then, we ramped up to high fidelity designs to align with the existing aesthetics, improving on the visual grouping of elements through placement and color.
Evaluation
We did a thorough evaluation of the Kognito site to determine what could be improved. We also examined competitors to adopt new features and flows.
01
After understanding the vertical, we crafted wireframes and designs for the landing pages to maintain Kognito’s look — but improve the overall feel of the site.
Design
03
Research
02
We developed the mock-ups into working landing pages that housed product demos for users to interact with. We then optimized each page for speed and performance.
We developed the mock-ups into working landing pages that housed product demos for users to interact with. We then optimized each page for speed and performance.
Development
04
Solution List
Featured Solution
The
Deliverables
Individual landing pages for each Kognito simulation, showing users how they work through quick product demos. A streamlined CMS to make updates and optimize the site on an ongoing basis. An updated look and feel to match Kognito’s existing brand identity.
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The Deliverables
Individual landing pages for each Kognito simulation, showing users how they work through quick product demos. A streamlined CMS to make updates and optimize the site on an ongoing basis. An updated look and feel to match Kognito’s existing brand identity.
No items found.
Evaluate the existing Kognito site to see what could be improved.
Research virtual simulation to understand more about the vertical.
Design improved landing pages for the Kognito product demos.
Develop designs into working products for users to interact with.
Kognito utilizes the power of video simulation and artificial intelligence to teach vital communication skills to a wide variety of users. Our individual landing pages for each simulation both educated the user on its features as well as housed product demos. We evaluated the existing site as part of the larger scope and researched video simulation to understand interactions and scenarios. We then designed the pages, implemented the branding, and developed everything into an easy-to-manage CMS.
Surfing.com was one of our biggest projects to date, and it continues to be ongoing with new features added every day, as well as more content in the form of videos. We continue to improve on speed/load times, as well as the onboarding flow for user profile creation. Our next steps are to create a mobile application.
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Surfing.com was one of our biggest projects to date, and it continues to be ongoing with new features added every day, as well as more content in the form of videos. We continue to improve on speed/load times, as well as the onboarding flow for user profile creation. Our next steps are to create a mobile application. Surfing.com was one of our biggest projects to date, and it continues to be ongoing with new features added every day, as well as more content in the form of videos. We continue to improve on speed/load times, as well as the onboarding flow for user profile creation. Our next steps are to create a mobile application. Surfing.com was one of our biggest projects to date, and it continues to be ongoing with new features added every day, as well as more content in the form of videos. We continue to improve on speed/load times, as well as the onboarding flow for user profile creation.
$12m
Surfing.com was one of our biggest
+23%
Surfing.com was one of our biggest
+50k
Surfing.com was one of our biggest
$12m
Surfing.com was one of our biggest
Client Testimonials
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