Sep 30

Create Ape CEO Spotlighted as Marketing Champion

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Not to brag, but we’ve been racking up some major industry accolades.

We’ve been named Top Digital Agency by DesignRush and #1 UX Design Agency in Orange County by Clutch this year. And recently, Alessandro Fard (our founder and CEO) was interviewed by Marketing Champions.

Marketing Champions is a web series on DailyAdBrief.com that interviews marketing experts about their strategies and industry insights. In this episode, Alessandro talks about how the user experience is key to a successful marketing campaign.

Watch Alessandro's Marketing Champions episode!

Our UX approach and marketing best practices aren’t uncommon. The basic idea of marketing is promoting your brand to your stakeholders. The best campaigns are empathetic to the target audience and communicate the concepts that speak to them.

This empathy is vital to CreateApe’s UX design process. Design without consideration for the user can completely alter their perception of your brand. We aim to bring our clients and their audience together through user-friendly digital experiences.

It makes sense to use UX best practices in marketing strategies to create user-specific, data-driven solutions to improve a brand’s identity and reach. When we create campaigns that resonate with a specific audience, they are more likely to return to that brand.

It’s not enough to create effective strategies for our clients. We take it a swing further and accompany them through every step of the communication process. We want to make sure their messaging is consistent across all platforms and supports the big picture of the identity we’re trying to build. 

Our approach makes it easy for us to build collaborative, long-term relationships with our clients. “Our clients are our partners. Their success is our success, and we strive to ensure they have it” said Fard.

Website design and marketing aren’t our only talents. As a full-service agency, we provide our clients with site development, branding, and content creation. Check out all of CreateApe's services today!

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